Latent Semantic Optimization

Blueclaw is the first SEO company in the UK introducing Latent Semantic Optimization based on Latent Semantic Analysis to write good content

Three good reasons why Latent Semantic Optimization is beneficial when used to write good content:

All major search engines i.e. Google, are indexing sites based on the relevancy of the content for a certain search term.

Many SEO’s specialists believe good content makes up to 50% of the final search engine ranking.

The importance of writing a good content for competitive search terms is relatively more important for highly competitive search terms then for less competitive search terms.

Order your ideal content here

The latest technology for Search Engine Optimization is LSO, this technique allows SEM and SEO marketers to optimize the content of a website effectively for certain search terms. LSO or Latent Semantic Optimization is using Latent Semantic Indexing and Probabilistic Latent Semantic Analysis, both techniques used by all major search engines to find out what the latent content is for each given search term.

LSOtool Package pricing for several contentDNA runs

Latent Semantic Analysis, the theory.

Search engines are solving the algorithmic problems of LSA by means of Probalistic Latent Semantic Analysis or PLSA. The smart search engines are no loner Content Comparison Engines but are using intelligent latent models to “read” and “understand” the latent content surrounding each and every search term they are indexing.

If you were given unlimited access to the entire Google structured Databases in which to perform an algorithmic search for a certain search term, the results would be words and words of combinations related in some way, to a certain degree towards this search term. This is the results according to the algorithm of the search engine.

Realistically nobody has unlimited access to any search engine’s databases, therefore as a way of matching their results and key word optimisers we are using Latent Semantic Optimization to determine the ideal content needed. This approach means we gathering the correct results by are using the same technology being used by all major intelligent search engines.

Intelligent search engines have invested in Latent Models

Google has increased its knowledge of latent models extensively after having brought a California based company know for semantic text processing. Since this the computing Methodologies of the Google Algorithm have became more orientated towards latent content.

The content used in early optimization basics, were merely based on keyword density, term weighting and writing semantically correct without spelling mistakes. With the arrival of the LSI or Latent Semantic Indexing and LSA, technology within all major search engines i.e. Google, means that writing good content has nearly no relation anymore to do with keyword density.

Something that is becoming more important is the typicality of latent content or so called ContenDNA. Knowing what exactly the ContentDNA is for a certain search term is called Latent Semantic Optimization and can determine how the ideal content should look within a certain search term, this process has become one of the the fastest growing tools of raking optimization.

Google is generating algorithmic search results based on Latent content.

The Google algorithm is evolving rapidly, the main reason for this is that Google is constantly improving the search algorithm, in order to serve the web surfer with a efficient results that are better and applying them more usefully to their needs. Another reason why they make continuous slight changes in the parameters of the algorithm is to make it more difficult (read impossible) to crack it and alter.

There is however one constant parameter which is always, to a certain degree, coming back - the latent content for a certain subject. Google is varying its importance of latent content in their algorithm, but for a certain part will always be there. Currently we and other SEO’s companies estimate the importance of latent content in the total algorithm at about 40 % to 50 % which is constantly going up and down.

Blueclaw search engine optimization program

One of Blueclaw’s Search Engine Optimization strategies is based on approaching and identifying the ContentDNA for a certain search term as closely as possible.

This in comparison to other search engine optimizers in the UK is beneficial as the majority of them are still in the learning the basics and face of Latent Semantic Optimization.

With the vast knowledge Blueclaw will Improve your Search Engine ranking with ContentDNA from LSOtool

Blueclaw is one of the leading search optimization experts in the UK. They have soon become one of the first companies that have effective search engine rankings that are impossible without good content, this is simply because good writing and good content is a piece of the algorithm.

SE optimization, or Search Engine Optimization, has recently become more complex, simply because the competition from both commercial websites and the SEO companies have become more intensive, as a result of this each have to become better in order to generate and guarantee higher rankings.

How is Blueclaw implementing the ContentDNA in your website?

Overview of the Latent Content Procedure

First they start with a process known as text categorization, this helps to find out the different subjects of your content.
Secondly they will define a search term for each of the subjects in your content
Next they will generate ContentDNA in cooperation with the LSO tool for every search term.
Finally they will rewrite or adjust the content of each page based on the specific search term and research carried out according to the ContentDNA of the search term.

SEO facts on good content:

Good content is based on using the right latent content or ContentDNA
Write natural, unique content, but remember to use the ContentDNA words within you content.
Keyword prominence is no longer needed.

The current search engine basics can be divided into two big groups:

Optimization based on common SEO

Websites linking (to be verified with a Link Checker).
Social networking on themed sites.
Forum posting.
Perform Search Engine manual submissions.
Use a code checker to verify the HTML

Optimization based on writing “good content”
Defining the correct Keyword and Keyword meta tags as a form of Keyword optimization.
Computation of an individual ContentDNA for each keyword or potential search term.
Implementing the ContentDNA for each search term into your website.

There are of course many other popular means of generating traffic towards your website. These methods are all used as part of the total SEO package offered and implemented by Blueclaw.

Yahoo replaces Page Rank Assumptions with used data information which they are currently acquiring.

In relation to Yahoo, Google is calculating its Page Rank Values with the Page Rank Algorithm. This algorithm is based on the number and all round value of the back links. Important to know, is that every Google Page Rank Update needs to be monitored by the SEO company because this algorithm is constantly changing.

About LSI and LSA:

All major search engines have evolved LSA into their Probabilistic models which are now more applicable for keyword rankings.

All the content models currently used by the major search engines are working on the same basic system to rank the latent content, this is based on efficient retrieval algorithms.

Step 1 : Search engine spiders are used to scrape the content of the whole corpus this is then automatically extracted and loaded into large databases.
Step 2: Secondly the content is passed and weighted accordingly, meaning that the words and word combinations have relative value toward the search term and the content of the web pages.
Step 3: Word stemming is used to reduce the words to their root form.
Step 4: Latent models are used to rank websites according to their latent content.

All words and word combinations are put into a matrix whose rows correspond to the passed words and word combinations. This binary matrix is using single value decomposition or SVD to find out which ones are more close then others to the original search term in the Vector Spaces.
In addition the co-occurrence data from the different words and their Nearest-Neighbour are analysed to identify the latent content.
Search engines are also working with Boolean Queries in databases to reduce the Cost of Similarity therefore all major search engines have developed queries to process several search terms at the same time.

Step 5: the content of the websites are ranked in accordance to the approximation value of their content in relation to the latent content for a certain search term. The content rankings have nothing to do anymore with the number of occurrences of the search term in the document.

The relative importance of ideal content or ContentDNA:

Nobody will ever know the exact ranking method is from either Google or Yahoo. What we can, -and are- doing is, approximating the ideal content for a certain search term as closely as possible. Our SEO clients are getting more aware of the need to understand the search engine algorithms. Therefore Blueclaw are using the LSO tools to find out the ideal content which makes it adventitious to build websites around a certain search term.

None of the search engines are applying 100% of the needed content based indexing, this is one of the Search Engine Basics, however at the end of the day it’s up to the search engine to determine the influence of content in the final ranking.

Which Latent Semantic Optimization application to use?

There are many versions of Latent Models and analysis of word associations being tested by many search engine placement companies at the moment, this is to attempt to find out which one of the linguistic models is closest and most similar to the Google result.

Because there is some much content that needs to be processed in the Matrix Computation to find out just one single ContentDNA, there are not so many players on the marked able to do so. Blueclaw have tested a lot of them, and has concluded that the LSO tool is delivering, by far, the closest approximation of the ideal content or ContentDNA.

There will also never be an exact match with the original Latent content from Google, but the ContentDNA will always be an approximation as nobody has access to the exact algorithm Inside Google Sitemaps. Many webmasters and SEOs they are working with are convinced that the LSO tool is coming very close, and is succeeding into creating higher rankings.

Latent Semantic Optimization, an exact ranking technology?

Websites who are indexing a search engine optimization, will never become an exact science. However different methods can be tested via “Corrected Proof”. These techniques can be measured according to the ranking position before and after the optimization has taken place. Latent Semantic Optimization is one of the techniques resulting in a better ranking after the implementation.

Additional reasons why LSO or Latent Semantic Optimization is important

Another reason why Latent Content is so important to boost your website's ranking is that all intelligent search engines are using “Query Expansion” to reduce the query/document mismatch. They will simply not only search for the search term itself but also for the related words.

Improving your search engine listing is based more on organic growth and a continuous approximation of the latent content. The organic growth is today, still merely based on linking programs, but believe us, the return on investment of the these programs will continue to go down in the future. This will gradually be taken over by the phenomenon of social networking, and the continuous approximation of the contentDNA which will become more dependent and important in the future.

With continuous approximation of the latent content we mean that the ContentDNA is not static, it is changing over time, this is based on social, global, economical etc changes within the world.

Approximation of the contentDNA is not enough.

To obtain a High Ranked Position within the search engine for any given search term or keywords searched, having access to the right ContenDNA is not enough. The ContentDNA is just a part of the total algorithm, you will still need to do the standard SEO methods such as link building, making your website visitor friendly, meta tag description, keyword meta tags, Submitting to directories, Effective Keyword Tracking, Pay-Per-Click Advertising, etc

Note: DO NOT us fully automated Search engine submitter tools, take your time and do this manually.

Other applications for Latent Semantic Analysis:

High-Dimensional Genetically engineering
Probabilistic analysis
Geometric models for placing objects into space with realistic scaling parameters
Artificial intelligence: knowledge representation and reasoning
Modeling linear and nonlinear inductive effects
Machine learning techniques
Completely automated Multimedia Information Retrieval
Graph Partitioning, Image Annotation and Graphics Animations
Data Canonicalization
Visualizations of high dimensionality latent spaces
Development of Interactive Web Games
Visual Vocabulary development

Theoretical model of Latent Semantic Optimization:

A compact representation can be downloaded at: http://www.latentsemanticoptimization.com

Abstract: this paper summarizes the possible commercial applications of “Latent Semantic Optimization”

All the intelligent search engines have developed an unique Semantic Query Optimization model for web indexing which is different from the original Latent Semantic Analysis or LSA and LSI models.

All search engine optimization experts agree that any ranking improvement model for website’s content that comes -or is- on the market today will have to be based on Latent Semantic Optimization.

Why Blueclaw is the best ContentDNA partner in the UK?

When doing a Competitor Analysis of ContentDNA providers in the UK you will see that Blueclaw is the only one using ContentDNA based on LSO.

Blueclaw is also using an online SERP position checker to monitor search engine ranks to analyse the effect over time from the ContentDNA implication. This monitoring system is automatically identifying changes in ranking positions for specific keywords.

Blueclaw is also using an advanced Keyword Density Checker for keyword density analysis in the content.

Despite all optimization efforts for reaching customers on the internet, at the end of the day it’s still up to the search engines to determine what latent content is used for a certain search term, it is also up to the search engines to identify which websites are closer or further away from the original latent content. Therefore the approximability of the ContentDNA needs to be monitored continuously to verify if the probabilistic model applied is still effective. Therefore the LSO tool has developed an original real-time tracking method.

Why is the approximation of the ContentDNA so important in SEO Practices and SE positioning?

Google wants to be the best search engine on the internet, therefore Google basically needs to provide the internet surfers, when Searching and Browsing, with the most relevant informative content and up to date topic websites within the top SERP ranking.

In order to be able to do so Google – and all other intelligent search engines- need to value the latent Content of the websites they are indexing.

What the final weight is of this value in the evolving algorithm or “learning algorithm” is up for discussions, fact is they can’t do without.

Knowing this, you need to be at least aware of the latent content of the search term you are targeting at when it comes to optimizing a website for boosting traffic.

Additional search engine placements and search engine promotion tips:

Monitor Quality vs Quantity, it is far more important to use the most relevant ContentDNA first instead of filling your content with the whole lot.
Consider Before Buying online SEO tools based on backlinking programs, they are mostly based on link farms, using these tools for backlinkning will usually do more harm then good.
Search engine marketing based on PPC or ‘pay per click’ is effective for starting websites without any ranking position, but remember, at the end of the day; natural high ranking gives far better market results then “paid sponsored ranking”.
SE submission is useful but not absolutely necessary, when your webpage is sufficiently back linked you will benefit more from doing nothing and lettinf your website be “naturally indexed”.
Try to work with a theme keyword that you can reuse, partly for other keywords:
Example: “Healthy food” is a themed keywords you can easily add: “healthy food drinks” or ‘healthy food recipes” for other pages of your website , but also using words such as “vegetables”, fruit” etc, as they are keywords that are semantically related to the themed original keyword
Use tools such as WordTracker, Keyword Discovery or Good Keywords to find out what the ideal keywords are for your target and use the LSO tool that are available to find out what the latent content is for these keywords.

To find out what the latent content or ContentDNA is for a certain search term, Blueclaw is using the LSO tool which is a content-based application to generate the ideal ContentDNA.

Note: To kill the existing myths regarding –Latent Semantic Optimization – has nothing to do with keyword density nor with keyword spamming, LSO is merely a content based technology designed to generate latent content after the keyword selection has been done LSO is gradually coming out of it’s learning curve, and is growing rapidly.

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