SEO Case Study for www.aquanought.co.uk
The Company
Aquanought is an environmentally friendly car wash company founded by Leon Hamlett in 2005. The company offers a waterless car cleaning service and unique royalty-free franchise operations.
The Challenge
As a new company, Aquanought needed to rank highly in the major search engines in order to sell their services as well as attract potential franchisees. Increasing quality traffic was the primary focus of the search engine campaign.
One of the biggest challenges was to identify the optimum keywords. The competition was extremely high for keywords such as “Car Wash”.
The Approach
Blueclaw created a natural search engine optimisation marketing plan which included:
- Creating optimised page titles and META keywords and descriptions
- Creating a well optimised Site Map with keyword rich internal links
- Executing internal link optimisation with the targeted keywords
- Submitting the website to over 25 search engine friendly directories to increase link popularity and Google PageRank
- Creating a well structured link directory page and initiated a reciprocal link building campaign with relevant link partners.
SEO Results
Sample Keyword Results: Engine - Google.co.uk - the web - 31/01/07
8,930,000 results for 'car wash' - position: 4th
1,030,000 results for 'eco car wash' - position: 2nd
1,080,000 results for 'car wash franchise' - position: 3rd
196,000 results for 'waterless car wash' - position: 1st
Testimonial
"We have been literally stunned at how our website has climbed the ranks on Google with such speed and efficiency (No.4 out of 9 million results for car wash). This has literally transformed our business and is a testament to the hard-work and technical knowledge of Fergus and his team at Blueclaw.
They have always been readily available with expert advice and have worked many long hours to promote Aquanought in the most cost effective manner. If you want a serious and credible internet operation, with a website that can be easily found, think Blueclaw! We wouldn't hesitate to recommend them!"
Leon Hamlett - Managing Director - Aquanought Ltd