Targeted Link Building Services
Your search engine ranking (particularly in Google) depends upon identifying related sites to which your site can be linked from.
Blueclaw is able to target web sites for links that are relevant to yours, saving you from undertaking this protracted and taxing process.
How to Recognise a Quality Link
A quality link is one that originates from a related web page that has already been indexed, thereby enjoying some popularity on the search engine.
One way backlinks are the source preferred by Google, through their inherent quality element when they have been used in relevant copy, such as an article or review.
Reciprocal links are qualified as partner backlinks, simply meaning that you trade links with another site. Reciprocal links still have value in Google’s index but not as much as one way links.
Three way partner links are structured when, for example, Site A (your company micro-site, if available) links to Site B (a link partner site), Site B then links to Site C (your main company site) or vice versa. This helps boost the one way link count.
Incoming links should:
- Be relevant to your subject
- Have a relatively high Google PageRank
- Use appropriate keywords in the anchor tags
- Have a search engine presence, allowing indexing
- Have accessibility to search engine spiders
Our Link Building Procedure
Search engines are researched to identify potential link partners, thus ensuring relevance, search engine presence and other important ancillary issues.
The webmaster is then contacted to apply for a link exchange. Details of each individual one way, reciprocal or 3 ways links are recorded on a systematic report.
Link building campaigns are updated daily, precipitating pre-scheduled reports to clients.
Blueclaw’s Criteria for Link Selection
- Partners ideally should be from relevant or complementary operations, bringing value to the link.
- Links will not be sourced from link farms or spam/black-hat pages.
- The resources page (upon which the link exists) will be cached by Google.
- No robot tag with a ‘no follow’ value will be shown on the resources page.
Directories and Articles
Directories are an effective method of building one-way backlinks. More information can be found via our Directory Submission Service.
Another valuable source of one way inbound links is press releases or articles. Written articles can often have an embedded link and submitted to articles distribution sites such as PRWeb. Blueclaw will facilitate the submission of your press releases and will ensure that they are maximised for SEO potential.
Our Link Building Package
Our fixed fee link packages compliment our Bronze, Silver and Gold SEO plans.
Call now for more information on 0113 234 3300 or please use our contact form.
Useful Google Tips when Link Building
Why doesn't Google show all links coming into a site?
Google has always shown only a sample of the links coming into a site. These links are updated in the search results every 3 - 6 weeks. Even though Google only shows a small sample, this does not mean that Google doesn't count the other backlinks when displaying search results.
Google updates its search result pages for standard searches continuously, and these search results take into account all links that Google has found.
How often does Google update backlinks and its PageRank system?
Google usually updates their Backlink results and PageRank results every 3 - 6 weeks. The update generally begins on a weekend or a holiday and lasts for 3 - 4 days.
It is very common to see dissimilar results across the different datacentres during this time. Also, if there are different results across google datacentres when searching for backlink results, this means that an update is in progress.
Please feel free to contact Blueclaw to discuss your project. Tel: 0113 234 3300