Search Engine Optimisation Services

Search engine optimisation (SEO) is fast becoming one of the most important marketing channels for the majority of businesses. A web site that is top in Google, will in most cases, generate huge amounts of revenue.

Blueclaw's awarding winning SEO services will ensure your site fulfils its potential in Google, Yahoo!, Bing and the other leading search engines.

Subscribe to the Blueclaw blog to receive latest information regarding SEO, PPC, Social Media and Conversion Optimization.

See our recent results below for google.co.uk:

Client Keyword Position
Bamboo Flooring Company bamboo flooring 1
Ambience Hardwood Flooring oak flooring 3
Bins for Kitchens bins 1
Love My Frames designer glasses 1
Seymour Direct credit card machines 1
Direct Golf golf clubs 2
Caboodle Bags baby changing bags 2
City Squared street furniture 3
Blueclaw seo company 6
Blueclaw seo services 4
Blueclaw search engine optimisation services 2
Blueclaw seo leeds 2
Blueclaw seo yorkshire 2

We will increase your online traffic and sales!

At Blueclaw, we are flexible in our approach to providing Search Engine Optimisation solutions. We will discuss your specific requirements with you and then recommend a search engine optimisation plan (SEO) that will suit your budget.

We offer robust on-page and off-page SEO services that will cement your site's position on the top of the search engine results pages.

Call: 0113 234 3300 for a free Search Engine Optimisation consultation and site ranking report.

Other web design companies seek and purchase our SEO services. Please contact us if you are interested in our White Label reseller packages.

Read our SEO Case Studies and Client Testimonials.

Our Organic Search Engine Optimisation Services:

Use Our Free Search Engine Optimisation Tools

SEO tools to improve your search engine ranking, particularly in Google.

LINK POPULARITY TOOL
How your link profile compares to leading competitors.

KEYWORD DENSITY TOOL
Do your web pages have the correct keyword depth?

GOOGLE KEYWORD RESEARCH
A keyword suggestion tool for Google.

GOOGLE PAGERANK TOOL
Find out your future Google PageRank.

Ethical organic search engine optimisation

Organic SEO is a gradual process which concentrates on making a web site “search engine friendly”. Unlike paid listings, organic search engine results are essentially free. High returns can be achieved if a web site ranks well within the various search engines – an obviously attractive proposition.

We use ethical (no link farming or hidden keyword stuffing) organic search engine optimisation methods to ensure long lasting results and consistent high positions.

Keyword Research - Targeting the right keywords

Our approach is to split keywords into three main target categories (short, medium and long tail). We then create a keyword mix that is highly targeted and conversion focused.

Let's look at a fictional site - www.quality-organic-meat.co.uk

Various keyword targets could be:

Short Tail (generic, high search volumes) - Examples: Meat, Beef, Pork, Lamb

Medium Tail (less generic but more targeted) - Examples: Quality beef, organic beef, online meat

Long Tail (searched less often but highly relevant) - Examples: organic sirloin steaks, cheap organic sirloin steaks

Please see our keyword identification graph below.

We use tools such as Wordtracker, Google Adwords Keyword Tool, Google Insights and Google Export Advisor to check search volumes and potential ROI. We also use competitor back link tools such as SEOMOZ Linkscape, Link Diagnosis and MajesticSEO to see how many back links point to sites that rank for particular target phrases. This enables us to make calculated decisions on what keywords will rank and convert well for our clients. Please see our link building page for more details regarding our link building strategies.

We keep a constant watch on keyword trends to ensure our clients stay one step ahead of the chasing pack.

keyword research chart

On-page SEO copywriting & content optimisation

Blueclaw will analyse your site for keyword density and offer advice in constructing search engine friendly pages.

Our copywriters will work with you to create eye catching content, press releases, articles and search engine friendly pages.

We design web sites that follow strict HTML standards which, in turn, promote search engine effectiveness.

We also offer advice on how to keep your web site content relevant, updated, keyword rich and user friendly. Gtreat content also acts as link bait which in turn may harvest good quality links

Web analytics and keyword monitoring service

Effective visitor-click tracking can help in refining your site sales pages by showing what is working and what is less successful.

You can measure how much quality traffic is coming to your site and how effective your web site is at converting that traffic into sales.

Blueclaw’s reports show the source of your traffic, ie Goolge, Yahoo, MSN etc, conversion rates (ROI) and the most effective keywords being used to locate your web site.

Blueclaw specialises in managing Google Analytics accounts. Google Analytics reveals everything you want to know about how you were found by visitors and how they interact with your site.

We use a number of industry standard web analytics tools that create highly detailed web trend report data.

Competitor analysis

Analysing a competitor’s web site is an extremely effective method of maximising your site’s performance.

At Blueclaw we will research your competitors links, analyse their keyword performance and offer constructive advice, all geared to giving your site the commercial advantage.

Blueclaw are DADI Winners 2009

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New Featured Projects
  • National Holidays Coach tours operator, National Holidays, gives Blueclaw the go ahead to run its SEO campaign.
  • Petpals Direct Pet insurance specialists, Petpals Direct, the UK arm of Pethealth Inc, instructs Blueclaw to manage its UK based SEO campaign.
  • Daniel Footwear Blueclaw secures online marketing contract with high street Women's shoes and accessories retailer Daniel Footwear.
  • Conference Leeds Conference venue hire booking service, Conference Leeds, enlists Blueclaw to help bolster its Google presence.
  • Great Bircham Foods New site launched, built by Blueclaw. Great Bircham Foods are purveyors of meats and products from the Sandringham Estate.
  • Yes Quote Professional indemnity insurance providers use Blueclaw to oversee its SEO campaign.
  • My Trip Book Online travel blog, My Trip Book, instructs Blueclaw to run its Social Media Campaign.
  • Richard Nelson Solicitors Business Solicitors - SEO work for Richard Nelson Solicitors. The UK's leading law firm specialising in business investigations.
SEO Case Studies Client Testimonials
  • Bins For Kitchens
    Blueclaw has transformed our business through the use of SEO. They have helped us to identify the business's critical keywords that drive customers who are ready to purchase to our site. Traffic levels over the last four months have doubled from 5,000 to over 10,000 unique visitors per month. Our conversion rate is a constant 4%, and customers are delighted with the ease of navigation within the site, its broad product range and the fact they can easily speak to experts who can advise on the exact bin they require. We are delighted with the level of service we receive and the fact that for the keyword 'Bins' we proudly sit at the top of google out of 24.1 million search results.