Search Engine Optimisation Services
Search engine optimisation (SEO) is fast becoming one of the most important marketing channels for the majority of businesses. A web site that is top in Google, will in most cases, generate huge amounts of revenue.
Blueclaw's awarding winning SEO services will ensure your site fulfils its potential in Google, Yahoo!, Bing and the other leading search engines.
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See our recent results below for google.co.uk:
| Client | Keyword | Position |
|---|---|---|
| Bamboo Flooring Company | bamboo flooring | 1 |
| Ambience Hardwood Flooring | oak flooring | 3 |
| Bins for Kitchens | bins | 1 |
| Love My Frames | designer glasses | 1 |
| Seymour Direct | credit card machines | 1 |
| Direct Golf | golf clubs | 2 |
| Caboodle Bags | baby changing bags | 2 |
| City Squared | street furniture | 3 |
| Blueclaw | seo company | 6 |
| Blueclaw | seo services | 4 |
| Blueclaw | search engine optimisation services | 2 |
| Blueclaw | seo leeds | 2 |
| Blueclaw | seo yorkshire | 2 |
We will increase your online traffic and sales!
At Blueclaw, we are flexible in our approach to providing Search Engine Optimisation solutions. We will discuss your specific requirements with you and then recommend a search engine optimisation plan (SEO) that will suit your budget.
We offer robust on-page and off-page SEO services that will cement your site's position on the top of the search engine results pages.
Call: 0113 234 3300 for a free Search Engine Optimisation consultation and site ranking report.
Other web design companies seek and purchase our SEO services. Please contact us if you are interested in our White Label reseller packages.
Read our SEO Case Studies and Client Testimonials.
Our Organic Search Engine Optimisation Services:
Use Our Free Search Engine Optimisation Tools
SEO tools to improve your search engine ranking, particularly in Google.
LINK POPULARITY TOOL
How your link profile compares to leading competitors.
KEYWORD DENSITY TOOL
Do your web pages have the correct keyword depth?
GOOGLE KEYWORD RESEARCH
A keyword suggestion tool for Google.
GOOGLE PAGERANK TOOL
Find out your future Google PageRank.
Ethical organic search engine optimisation
Organic SEO is a gradual process which concentrates on making a web site “search engine friendly”. Unlike paid listings, organic search engine results are essentially free. High returns can be achieved if a web site ranks well within the various search engines – an obviously attractive proposition.
We use ethical (no link farming or hidden keyword stuffing) organic search engine optimisation methods to ensure long lasting results and consistent high positions.
Keyword Research - Targeting the right keywords
Our approach is to split keywords into three main target categories (short, medium and long tail). We then create a keyword mix that is highly targeted and conversion focused.
Let's look at a fictional site - www.quality-organic-meat.co.uk
Various keyword targets could be:
Short Tail (generic, high search volumes) - Examples: Meat, Beef, Pork, Lamb
Medium Tail (less generic but more targeted) - Examples: Quality beef, organic beef, online meat
Long Tail (searched less often but highly relevant) - Examples: organic sirloin steaks, cheap organic sirloin steaks
Please see our keyword identification graph below.
We use tools such as Wordtracker, Google Adwords Keyword Tool, Google Insights and Google Export Advisor to check search volumes and potential ROI. We also use competitor back link tools such as SEOMOZ Linkscape, Link Diagnosis and MajesticSEO to see how many back links point to sites that rank for particular target phrases. This enables us to make calculated decisions on what keywords will rank and convert well for our clients. Please see our link building page for more details regarding our link building strategies.
We keep a constant watch on keyword trends to ensure our clients stay one step ahead of the chasing pack.
On-page SEO copywriting & content optimisation
Blueclaw will analyse your site for keyword density and offer advice in constructing search engine friendly pages.
Our copywriters will work with you to create eye catching content, press releases, articles and search engine friendly pages.
We design web sites that follow strict HTML standards which, in turn, promote search engine effectiveness.
We also offer advice on how to keep your web site content relevant, updated, keyword rich and user friendly. Gtreat content also acts as link bait which in turn may harvest good quality links
Web analytics and keyword monitoring service
Effective visitor-click tracking can help in refining your site sales pages by showing what is working and what is less successful.
You can measure how much quality traffic is coming to your site and how effective your web site is at converting that traffic into sales.
Blueclaw’s reports show the source of your traffic, ie Goolge, Yahoo, MSN etc, conversion rates (ROI) and the most effective keywords being used to locate your web site.
Blueclaw specialises in managing Google Analytics accounts. Google Analytics reveals everything you want to know about how you were found by visitors and how they interact with your site.
We use a number of industry standard web analytics tools that create highly detailed web trend report data.
Competitor analysis
Analysing a competitor’s web site is an extremely effective method of maximising your site’s performance.
At Blueclaw we will research your competitors links, analyse their keyword performance and offer constructive advice, all geared to giving your site the commercial advantage.
