Does your website deliver a large amount of performance data? Are you having a hard time filtering the information into a report? Start using Advanced Segmentation within the Google Analytics account and find out how you can generate reports with a even greater precision!
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Use Google Site Search Report to find what people REALLY want from your website
Site Search within Google Analytics includes reports about visitors who frequently use search boxes as a form of navigation. Many websites contain a search engine that helps users find what they were looking for.
Google Analytics ‘Site Search’ reports will help you identify missing content on your site, refine search results for keywords and key phrases and most importantly deliver ideas for new search queries to use in paid search campaigns.
AdWords Basics- What is Quality Score and how is it used?
How does AdWords track performance?
AdWords uses a dynamic variable called ‘Quality Score’ that determines the keyword relevancy. A Quality Score is calculated every time your keyword matches a search query entered by the user. Quality Score measures your keyword’s click-through rate (CTR) on Google (number of times when the user responds to your Ad) and monitors the relevance of your ad text, keyword, and landing page; and several other relevance factors.
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