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5 Optimisation tips for Google Shopping Search Results

Over the last few months Google has been rolling out changes to their shopping search (also known as Google Base or Froogle) introducing new features that allow users to make easier comparisons between different products or between the prices charged for the same product from multiple retailers. Along with these new features within the product search results, there also seems to be more and more products being displayed within the general search results page and with more prominent positions within the page.

These changes are resulting in Google’s shopping results driving increased levels of traffic to ecommerce websites and I have seen sites where the product search is driving as much as 15% to 20% of all traffic. Even better is that the conversion rate of these visitors is usually at least double that of other sources with customers already interested in your product before they land on your site. As such for most online retailers ensuring that you optimise your google base feed is a highly cost efficient way of  driving more traffic and more importantly sales.

Firefox quickly follows up Internet Explorer with a new version

Hot on the heels of Internet Explorer 9′s release last week today saw the final release of Firefox 4 (another browser that seemed to be in beta / release candidate stage for ages).

With an updated UI making it look very much like Opera the latest Firefox version promises improved speed, more CSS3 support and a host of new features. Last week Microsoft were attempting to claim IE9 was the most advanced web browser, it will be interesting to see if they continue to keep up this claim when FF4 offers arguably more.

Download firefox4 now

IE9 launches so upgrade now

Microsoft have been working very hard in the last couple of months working on their reputation, just a few years ago they were the big evil giant of the tech industry with their anti competitive business practices not winning them many friends. However times change and their seemingly unsurpassable dominance in home computing has been eroded most notably when it comes to the web browser. Where once they had a 95% market share it has now slipped under 50%, as faster more feature rich alternatives such as Firefox, Chrome, Safari and Opera have chipped away at their lead. Well the men from Redmond are fighting back with their latest offering Internet Explorer 9 and it is a big step in catching up in area they were being left behind.

Having learnt from previous launch issues (such as the much criticised Windows Vista) this has not been a rushed job. There have been a number of beta versions leading up to this official launch with Microsoft looking to involve web developers throughout the testing process. They have made use of social media channels and even throwing a big party at the South By Southwest conference in Austin Texas,  their hope is no doubt to attempt to build a better relationship with the web development community who have been suffering for years now to deal with IE6′s incompetency. It seems they have realised that the key to the success of this latest iteration is that the developers get on board and make their HTML5 web apps compatible with IE9 and I for one applaud them for this.

So if you are still using IE8, IE7 or are even IE6 (god help you) then please please please, if you are not going to make the switch to chrome/firefox etc. then at least upgrade to IE9 and let we the web development community take full advantage of CSS3/HTML5 functionality.

Get IE9

 

On a side note it’s not been all good news for Microsoft however as they PR took a big hit the other night when they attempted to get twitter coverage by offering to donate aid to Japan earthquake victims for every retweet. This attempt to capitalize on the tragedy and suffering of the Japanese people seem to be a hark back to the bad old days of the evil empire and the twitter backlash resulted in the trending of the hastag #fuckbing.

Use jQuery to manipulate your DOM post page load for SEO and Performance benefits

Working as a developer for an SEO focused company like Blueclaw I have to make every effort to ensure the final HTML produced for any page I am working on is optimised for the search engines (well duh!). A big thing for me is to cut out any bloated markup, in this post I am going to cover how to use javascript (in this case JQuery however the techniques can easily be transferred to any other framework or just in plain old vanilla js ) to help reduce this bloated pages, not only to help streamline your code for SEO but also giving you the added benefit of speeding up page loads.

SEO for X-Cart – 4 simple modifications to optimise your store

Recently the majority of e-commerce projects we have been working on here at Blueclaw have been using the x-cart platform and being a company that prides itself on its SEO services we strive to ensure the on-site optimisation of all the sites we produce is top notch.

While producing these sites there are a number of modifications we regularly carry out to the x-cart code to improve its already strong search engine optimisation and in this post and I will share some of my secrets so if you are running an x-cart shop you too can benefit from them.