Author Archive

How Important are Meta Information?

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

Google Stars – Bookmarking made easy

Notice a little star next to your search results this morning? Google announced yesterday that this new bookmarking feature will be available for all globablly signed in users.

Bing donates to Sport Relief – but only with IE

It sounds like a good idea – Bing will donate 5p for every 10 qualifying searches to Sport Relief, but isn’t donating money supposed to be easy? Instead of a straightforward process of raising money every time you use Bing to search, Microsoft has disregarded the 64% of users who are browsing the Internet using Firefox, Chrome, Safari and Opera. To participate in this scheme, you must use Internet Explorer, download their “Giving Counter” and then rack up the searches using Bing. It makes the whole affair very much tied in with Microsoft and brings to mind the recent news about offering browser choices.

Breadcrumbs vs Sitelinks

Last year Google rolled out the use of Breadcrumbs in their Google Search Results. Some people felt that having Google essentially “rewrite” their URL was a bit out of order. However there are some benefits from the breadcrumbs.


In this ebay example for the search term “buy golf clubs“, their link show their result as a Golf Clubs Buying Guide. However, there is also a breadcrumb link of “Buy” which brings you to the ebay search page. It also shows a link to

Grab a discounted ticket to SMX London 2010

SMX Advanced London will take place in Grand Connaught Rooms, Covent Garden from 15-17 May 2010. Here is your chance to network with the industry experts and exchange ideas with experienced internet marketers.

The brainchild of Danny Sullivan from Search Engine Land, this year’s SMX Advanced will be hosted by Chris Sherman, author of Google Power: Unleash the Full Power of Google.

Register at a super early bird price of £690 before February 28th for full 2 day access, using BLUECLAW010 at checkout for an automatic 15% discount.

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