After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days.
Advertising
AdWords Basics- What are the different payment methods?
AdWords uses two different billing methods: Postpay and Prepay and the way you’re charged varies according to the billing method you’ve chosen. Once you’ve chosen a billing mechanism, either Prepay or Postpay, it is not possible to switch between the two within your AdWords account. The system will require you to set up a new Adwords account and and ask you to select a suitable billing option.
New feature in Google AdWords
Google has recently announced a new feature in the US called Product Extensions. This is a new format for AdWords advertisements that includes a picture of the particular product, along with pricing information. This information is taken directly from the Google Merchant Centre (the new name for Google Base; the system that online retailers can use to submit product feeds to Google, which are then displayed in the Shopping Results section from a search query).
AdWords Basics- What is Quality Score and how is it used?
How does AdWords track performance?
AdWords uses a dynamic variable called ‘Quality Score’ that determines the keyword relevancy. A Quality Score is calculated every time your keyword matches a search query entered by the user. Quality Score measures your keyword’s click-through rate (CTR) on Google (number of times when the user responds to your Ad) and monitors the relevance of your ad text, keyword, and landing page; and several other relevance factors.
The Future of Search?
The dominating search engines of the present, with Google leading the charge, all base their rankings on keywords. In order to rise in the rankings of the top search engines businesses currently need to target and promote specific keywords. When a business’ niche is such that different keywords are relevant to the site the current keyword based search engines can force businesses and SEOs to make a decision at the start of an SEO campaign to target one keyword more aggressively than another other. There are only so many keywords that a home page can be optimised for before diluting the effect specific keywords are having. However, there may be a solution to this problem in the way search engines may look to develop in the future.
Sergio Indiene: Meta tags play a huge role in ...
Diane Corriette: I also ensure that my page url, title and meta des...
Dena Tasarım: Nice tips. I try to ensure that i don't encounter ...
Bryan Hadaway: I was effected by the change, but I can also under...