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	<title>&#187; Advertising</title>
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	<link>http://www.blueclaw.co.uk/seo-blog</link>
	<description>The World of Search Engine Optimisation and Internet Marketing, join in and post a comment!</description>
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		<title>Internet World 2011 London Update</title>
		<link>http://www.blueclaw.co.uk/seo-blog/internet-world-2011-london-update/2151/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/internet-world-2011-london-update/2151/#comments</comments>
		<pubDate>Tue, 10 May 2011 14:17:15 +0000</pubDate>
		<dc:creator>Martin Woods</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[ecommerce development]]></category>
		<category><![CDATA[ecommerce seo]]></category>
		<category><![CDATA[internet world 2011]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=2151</guid>
		<description><![CDATA[The Blueclaw team at Internet World 2011 in London&#8217;s Earl&#8217;s Court has been pretty busy! So many people, so many different services, products and businesses. We&#8217;ve received quite a lot of compliments for our stand&#8217;s design (which is at no. E 3077) as well. The main trend that we&#8217;re finding today is that people have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Announce New iAd Producer Tools</title>
		<link>http://www.blueclaw.co.uk/seo-blog/apple-announce-new-iad-producer-tools/1630/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/apple-announce-new-iad-producer-tools/1630/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 10:49:36 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=1630</guid>
		<description><![CDATA[As the mighty &#8216;Claw&#8217;s resident Apple zealot, imagine my joy upon checking macrumors.com last night and discovering that Apple had announced the release of a new set of tools for the creation of iAds on the Apple Developer site. You could say Christmas came early for me and my pants. iAds have been a largely [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/apple-announce-new-iad-producer-tools/1630/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blueclaw achieves new Google AdWords Certified Partner Status</title>
		<link>http://www.blueclaw.co.uk/seo-blog/blueclaw-achieves-new-google-adwords-certified-partner-status/1112/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/blueclaw-achieves-new-google-adwords-certified-partner-status/1112/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 13:06:14 +0000</pubDate>
		<dc:creator>James Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC - Google Adwords]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=1112</guid>
		<description><![CDATA[Google recently announced that it is retiring the Google Advertising Professionals (GAP) program, originally launched in November 2004, and replacing it with the new Google AdWords Certification Program for agencies managing AdWords accounts on behalf of advertisers. We had previously attained the Google AdWords qualified company status in this program. We are pleased to announce [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/blueclaw-achieves-new-google-adwords-certified-partner-status/1112/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The future of search?</title>
		<link>http://www.blueclaw.co.uk/seo-blog/the-future-of-search-2/1036/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/the-future-of-search-2/1036/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 12:08:42 +0000</pubDate>
		<dc:creator>James Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC - Google Adwords]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=1036</guid>
		<description><![CDATA[Something interesting was reported in Hitwise&#8217;s report for UK web traffic for May 2010- traffic to social networking sites was higher than that to search engines. Does this spell the beginning of the end for the search engines? Highly unlikely but what it does show is that when (and if) websites such as Facebook are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>UK first for Blueclaw for new AdWords feature</title>
		<link>http://www.blueclaw.co.uk/seo-blog/uk-first-for-blueclaw-for-new-adwords-feature/253/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/uk-first-for-blueclaw-for-new-adwords-feature/253/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 16:26:54 +0000</pubDate>
		<dc:creator>James Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC - Google Adwords]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=253</guid>
		<description><![CDATA[After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days. As can be seen in this example from a live campaign, images are provided from the Google [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>AdWords Basics- What are the different payment methods?</title>
		<link>http://www.blueclaw.co.uk/seo-blog/adwords-basics-what-are-the-different-payment-methods/241/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/adwords-basics-what-are-the-different-payment-methods/241/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:44:31 +0000</pubDate>
		<dc:creator>James Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC - Google Adwords]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=241</guid>
		<description><![CDATA[AdWords uses two different billing methods: Postpay and Prepay and the way you&#8217;re charged varies according to the billing method you&#8217;ve chosen. Once you&#8217;ve chosen a billing mechanism, either Prepay or Postpay, it is not possible to switch between the two within your AdWords account. The system will require you to set up a new [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/adwords-basics-what-are-the-different-payment-methods/241/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New feature in Google AdWords</title>
		<link>http://www.blueclaw.co.uk/seo-blog/new-feature-in-google-adwords/221/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/new-feature-in-google-adwords/221/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 14:06:38 +0000</pubDate>
		<dc:creator>James Holmes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC - Google Adwords]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=221</guid>
		<description><![CDATA[Google has recently announced a new feature in the US called Product Extensions.  This is a new format for AdWords advertisements that includes a picture of the particular product, along with pricing information. This information is taken directly from the Google Merchant Centre (the new name for Google Base; the system that online retailers can [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/new-feature-in-google-adwords/221/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdWords Basics- What is Quality Score and how is it used?</title>
		<link>http://www.blueclaw.co.uk/seo-blog/adwords-basics-what-is-quality-score-and-how-is-it-used/216/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/adwords-basics-what-is-quality-score-and-how-is-it-used/216/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 09:15:36 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC - Google Adwords]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=216</guid>
		<description><![CDATA[How does AdWords  track performance? AdWords uses a dynamic variable called &#8216;Quality Score&#8217; that determines the keyword relevancy. A Quality Score is calculated every time your keyword matches a search query entered by the user. Quality Score measures your keyword&#8217;s click-through rate (CTR) on Google (number of times when the user responds to your Ad) [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/adwords-basics-what-is-quality-score-and-how-is-it-used/216/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Future of Search?</title>
		<link>http://www.blueclaw.co.uk/seo-blog/the-future-of-search/40/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/the-future-of-search/40/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 10:54:53 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=40</guid>
		<description><![CDATA[The dominating search engines of the present, with Google leading the charge, all base their rankings on keywords. In order to rise in the rankings of the top search engines businesses currently need to target and promote specific keywords. When a business’ niche is such that different keywords are relevant to the site the current [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/the-future-of-search/40/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Introduces Behavioural Ads Targeting</title>
		<link>http://www.blueclaw.co.uk/seo-blog/google-introduces-behavioural-ads-targeting/35/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/google-introduces-behavioural-ads-targeting/35/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 20:44:05 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=35</guid>
		<description><![CDATA[Google has had an impact upon online advertisements with Google Adwords and Google Adsense but now they are taking it one step further. By introducing behavioural ads targeting, Google will be able to determine which ads are best suited to each person’s interests and then deliver ads that are more relevant and therefore more interesting [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/google-introduces-behavioural-ads-targeting/35/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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