Published: August 13th, 2010
The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!
If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.
In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on. (in less than 30 pages!)
Published: March 16th, 2010
As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider – differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more.
The basis of any good SEO company would be to increase the rankings of your client’s website, but if you thought you could just go to the local version of Google and check the ranking of your international site accurately from the UK or wherever you are based, you would be wrong.
Published: March 8th, 2010
Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.
If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.
Published: March 3rd, 2010
It sounds like a good idea – Bing will donate 5p for every 10 qualifying searches to Sport Relief, but isn’t donating money supposed to be easy? Instead of a straightforward process of raising money every time you use Bing to search, Microsoft has disregarded the 64% of users who are browsing the Internet using Firefox, Chrome, Safari and Opera. To participate in this scheme, you must use Internet Explorer, download their “Giving Counter” and then rack up the searches using Bing. It makes the whole affair very much tied in with Microsoft and brings to mind the recent news about offering browser choices.
Published: February 17th, 2010
Yesterday, Jimmy Wales tweeted that Google was donating $2 million to the Wikimedia Foundation. The question that then popped up in everyone’s minds is, Why Google would support Wikipedia when they came out with their own (almost) direct competitor, Knol.
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