Recently we have been focussing heavily upon the importance of content on your website. It is always useful to bear in mind that the search engines can only read text so even if your website has relevant pictures, logos and colour schemes, whilst they may be pleasing to the eye they will do nothing to aid your search engine rankings. Alt tags can show the search engines what keywords your pictures are relevant for, however, paragraphs of text are paramount for the success of your website on the search engines. We have already seen how to write content for your site in a recent post but here I shall focus on the importance of nice specific content.
Blogging
The Future of Search?
The dominating search engines of the present, with Google leading the charge, all base their rankings on keywords. In order to rise in the rankings of the top search engines businesses currently need to target and promote specific keywords. When a business’ niche is such that different keywords are relevant to the site the current keyword based search engines can force businesses and SEOs to make a decision at the start of an SEO campaign to target one keyword more aggressively than another other. There are only so many keywords that a home page can be optimised for before diluting the effect specific keywords are having. However, there may be a solution to this problem in the way search engines may look to develop in the future.
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