Search engine optimisation can only get your so far. Of course traffic to your site is one of the most important things in internet marketing however it is not the only important thing. You can have the best rankings in the world, however without a good website these rankings can mean very little. At this point it is important to highlight the fact that by a good website I am not talking about pretty images and colours (although this still helps), by good a website I am talking about clear internal linking structures, credibility, trustworthiness, and providing the right content/information to a user.