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	<title>&#187; Brand value</title>
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	<description>The World of Search Engine Optimisation and Internet Marketing, join in and post a comment!</description>
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		<title>Gawker Media Redesign Tries to Reinvent the Blog Layout. Epically Fails.</title>
		<link>http://www.blueclaw.co.uk/seo-blog/gawker-media-redesign-tries-to-reinvent-the-blog-layout-epically-fails/1849/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/gawker-media-redesign-tries-to-reinvent-the-blog-layout-epically-fails/1849/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 15:09:09 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=1849</guid>
		<description><![CDATA[In the last 24 hours Gawker Media rolled out an anticipated redesign across their sites. Lets just say the reception across the web has been less than positive. For those not in the know Gawker has, since the launch of Gizmodo in 2002, become something of a blog powerhouse, with blogs catering to the internets [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>My 10 SEO Predictions for 2011</title>
		<link>http://www.blueclaw.co.uk/seo-blog/my-10-seo-predictions-for-2011/1697/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/my-10-seo-predictions-for-2011/1697/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 12:14:23 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Brand value]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Link Baiting]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[seo 2011]]></category>
		<category><![CDATA[seo predictions]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=1697</guid>
		<description><![CDATA[It’s that time of year where everyone speculates and lays down their predictions and I thought what better way to start the New Year than adding my views into the mix. 1. Google Local/Places will be massive this year with many SEO’s offering ‘optimisation’ for this niche field. This is due to the full integration [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Apple Announce New iAd Producer Tools</title>
		<link>http://www.blueclaw.co.uk/seo-blog/apple-announce-new-iad-producer-tools/1630/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/apple-announce-new-iad-producer-tools/1630/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 10:49:36 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=1630</guid>
		<description><![CDATA[As the mighty &#8216;Claw&#8217;s resident Apple zealot, imagine my joy upon checking macrumors.com last night and discovering that Apple had announced the release of a new set of tools for the creation of iAds on the Apple Developer site. You could say Christmas came early for me and my pants. iAds have been a largely [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/apple-announce-new-iad-producer-tools/1630/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Google&#8217;s Gone Brand Centric</title>
		<link>http://www.blueclaw.co.uk/seo-blog/googles-gone-brand-centric/1281/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/googles-gone-brand-centric/1281/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 13:43:56 +0000</pubDate>
		<dc:creator>Martin Woods</dc:creator>
				<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[google.com]]></category>
		<category><![CDATA[ipod]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=1281</guid>
		<description><![CDATA[Good morning SEO world. Today I read something pretty interesting on SEOMoz. I&#8217;d like to do a little debate/exercise thingy. Everyone go to Google.com Search for the word &#8220;Apple&#8221; Now what do you see? This is what you get: (Sorry if the screenshot&#8217;s abit small) The first 7 results are all coming from Apple.com, the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>SEO Leeds</title>
		<link>http://www.blueclaw.co.uk/seo-blog/seo-leeds/623/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/seo-leeds/623/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 12:20:48 +0000</pubDate>
		<dc:creator>Martin Woods</dc:creator>
				<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=623</guid>
		<description><![CDATA[Or Why domain names are important. Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Value of SEO</title>
		<link>http://www.blueclaw.co.uk/seo-blog/the-value-of-seo/203/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/the-value-of-seo/203/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 11:00:45 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[brands]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=203</guid>
		<description><![CDATA[As most reputable SEO companies stress; search engine rankings cannot be guaranteed. So, in the (hopefully unlikely) event that a campaign heads south and you don’t gain that first page listing, you need to make sure it has actually held some value for your client. And if you strive to ensure that this is the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>SEO must embrace brand principles</title>
		<link>http://www.blueclaw.co.uk/seo-blog/seo-must-embrace-brand-principles/114/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/seo-must-embrace-brand-principles/114/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 11:30:38 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=114</guid>
		<description><![CDATA[In order for SEO to become a fully integrated part of the marketing mix, it must pay more attention to how it fits itself in with overall marketing strategy. A main element that is currently neglected by SEO is brand. SEO can no longer simply be about achieving brand awareness, as the methods it uses [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Conflict Between Brand and SEO</title>
		<link>http://www.blueclaw.co.uk/seo-blog/the-conflict-between-brand-and-seo/97/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/the-conflict-between-brand-and-seo/97/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 11:10:38 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=97</guid>
		<description><![CDATA[Coming to SEO from a marketing background, I immediately noticed conflict between SEO and branding. When building a brand, a positioning statement is usually drawn up outlining its values and core message.  Words are used very carefully in order to portray what exactly it is that the brand stands for. This message is then spread [...]]]></description>
		<wfw:commentRss>http://www.blueclaw.co.uk/seo-blog/the-conflict-between-brand-and-seo/97/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>SEO Versus Brand Value</title>
		<link>http://www.blueclaw.co.uk/seo-blog/seo-versus-brand-value/44/</link>
		<comments>http://www.blueclaw.co.uk/seo-blog/seo-versus-brand-value/44/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 09:44:49 +0000</pubDate>
		<dc:creator>Fergus Clawson</dc:creator>
				<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.blueclaw.co.uk/seo-blog/?p=44</guid>
		<description><![CDATA[A long standing issue that small businesses and business in their infancy have had to deal with is how to decide how much time and budget to spend on developing their brand awareness and how much time and money to invest in search engine optimisation. With the increasing amount of prospective customers turning to the [...]]]></description>
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