Published: August 13th, 2010
The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!
If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.
In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on. (in less than 30 pages!)
Published: June 7th, 2010
The opinions in this post are my own and based on my own experience.
There are a lot of opinions and arguments about the quality vs quantity in the SEO world and the thing that keeps coming up again and again is Link Quality. But frustratingly enough, everyone’s definition of quality varies. We keep pushing for High Quality links but what ARE they? Where can we find them? How do we get them?
Published: May 17th, 2010
A good guide to getting your content on Google News by Rob Kerry (@robkerry). It’s a great way to make the first page of Google for a very competitive keyword, even if it is only in the short term. In the long term, you benefit from indexed content and hopefully ranking for long tail keywords. Rob also suggests that instead of panicking about Personalised Search and how that is going to affect SEO, think instead that if you get a high CTR from your Google News item that your webpage will be counted favourably towards each visitor’s “personalised” search result. Also try to take advantage of your visitors through strong Conversion Optimisation.
1 – You need a unique URL. Wordpress is recommended as it takes all the legwork out of making sure each and every URL is unique.
2 – There has to be at least 3 numbers in your unique URL. These can no way resemble a date.
3 – Suggested permalink structure: /%postname%-001%post_id%.html
Published: March 31st, 2010
Or Why domain names are important.
Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a few more ranking factors that you should take into account. For example, I don’t think www.replacebrokenwindowsglassglazerglazingemergencyglaziers.info will be ranking very well. Two words – keyword stuffing.
Some other ranking factors to think about for your domain are:
- Age of domain – the older the better as it will naturally become a more authoritative site.
- Great content on site
- What anchor text links you get to your site – this counts for far more than using keywords in your domain name.
- And finally, probably the most important factor of all, the quality of links pointing to your website. Don’t think bulk, think relevancy and authority.
Published: March 8th, 2010
Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.
If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.
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