Self-auditing is one of those tasks which always gets over looked when it comes to SMEs. Unlike other types of audits web sites often get over looked when it comes to internal audits. In the same way you would audit stock, computers, stationary etc… It’s imperative that you audit a web site at least twice a year.

When it comes to SMEs it’s understandable that this isn’t likely to happen unless someone schedules it in, or buys in external help from an SEO company. What’s amazing is the number of larger companies or institutions which never even think of it. Even if you site is doing well there is no reason why it couldn’t do better! Even if the company has their own SEO team sometimes a fresh pair of eyes is worth the investment.

Here is my list of the top five onsite items to audit

1. Update your Google Analytics tracking code

Let’s face it most companies use this as it’s free. If you’re using other Analytics software like Omniture then this doesn’t concern you obviously. BUT if you are using Google Analytics then make sure that you are using the newest version which tracks some Social Media Metrics.

Social Metrics are very important for modern SEO, ensuring it’s tracked is your first step to increasing your social profile.