Content

How to prevent content theft

Have you ever stumbled across a website that has ripped off the copy you poured hours of sweat and tears into writing? What can you do about it?

Some webmasters employ javascript alerts (‘Don’t even think about it!’) to put off sneaky thieves from copying anything on the page, and others don’t allow users to right-click at all. They are right to not take the issue lightly – duplicate content will not help your SEO efforts.

However, there are other tactics you can employ, which allow users to retain their freedom to click and copy what they like, whilst still giving you the ability to give content thieves a cheeky kick in the crotch.

When and where to redirect?

This week has raised some questions regarding when to use 301 redirects and where users should be redirected if a user comes across an error page (a 404 page).

Niche Specific Content

Recently we have been focussing heavily upon the importance of content on your website. It is always useful to bear in mind that the search engines can only read text so even if your website has relevant pictures, logos and colour schemes, whilst they may be pleasing to the eye they will do nothing to aid your search engine rankings. Alt tags can show the search engines what keywords your pictures are relevant for, however, paragraphs of text are paramount for the success of your website on the search engines. We have already seen how to write content for your site in a recent post but here I shall focus on the importance of nice specific content.

The key to writing SEO content for your site

I have written a post on how to write good articles for SEO however staying on the subject of writing I thought it would be good idea to talk about writing for the web. It’s become a bit of cliché in the SEO world but content is king so if you are serious about getting your site recognised for a keyword then you must get some content on your site.

You know why articles are good for SEO but how do you get the best out of them?

It seems quite while back now but back in August I wrote a post on why articles are great for search engine optimisation. I feel like this topic area is worth coming back to. In a nutshell I outlined that the reasons why articles are good is that you can get a one way link back to your site, people share articles meaning you can potentially continue to generate back-links month after month, it is low cost, and on top of it all Google likes good content.