Published: March 8th, 2010
Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.
If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.
Published: December 9th, 2009
After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days.
Published: November 30th, 2009
Google has recently announced a new feature in the US called Product Extensions. This is a new format for AdWords advertisements that includes a picture of the particular product, along with pricing information. This information is taken directly from the Google Merchant Centre (the new name for Google Base; the system that online retailers can use to submit product feeds to Google, which are then displayed in the Shopping Results section from a search query).
Published: March 24th, 2009
As I have mentioned in a previous post, the major search engines currently rely on keywords to index and rank websites in their search results. Therefore, keyword research is the first step in Search Engine Marketing (SEM) campaigns. How much search volume is there for this keyword/ keyphrase? How much competition is there for this phrase? Can I beat this competition? There is a lot of work in the stage of keyword research alone, never mind the implementation of the optimisation of the chosen keywords. As a result, when a website gains one of those coveted top ten positions in Google, it is commonly assumed that the sales will come rolling in and it’s a case of job done. However, this is not always the case. Traffic will no doubt increase with a top ten ranking, but this does not automatically mean conversions will increase to the same extent. More traffic can never do any harm, but if you are looking to maximise your conversions then taking another look back at your keyword research may be of benefit to you.