Conversions

Free DIY SEO Guide – Download Now!

Published: August 13th, 2010

The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!

If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.

In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on.  (in less than 30 pages!)

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Blueclaw achieves new Google AdWords Certified Partner Status

Published: July 6th, 2010

Google recently announced that it is retiring the Google Advertising Professionals (GAP) program, originally launched in November 2004, and replacing it with the new Google AdWords Certification Program for agencies managing AdWords accounts on behalf of advertisers. We had previously attained the Google AdWords qualified company status in this program.

We are pleased to announce today that we have attained Google AdWords Certified Partner Status in the newly launched Google AdWords Certification program.

The new company qualification involves more rigorous certification exams to test Google AdWords optimization ability, practical application of knowledge and best practices with both fundamental and  advanced-level exams to “highlight competency in search, display, reporting and analysis”.

Please do not hesitate to get in touch if you would like to discuss your Google AdWords campaign.

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3 invaluable new Google Analytics tools to help optimise AdWords campaigns

Published: May 12th, 2010

Google have released a number of new tools in Analytics that should be invaluable to help you optimise your AdWords campaigns- these are still in beta so not yet available to everyone, so check under traffic sources in your Analytics account to see if you can access these reports.

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What’s making money? What’s wasting money?

Published: April 8th, 2010

Organize your account for maximum effectiveness with Google Analytics Motion Charts

Each keyword you use in your adwords campaigns contributes more or less to the overall return on investment.  You will notice that some keywords are performing better than the others. Now the question is – how can I differentiate winners from losers?

The answer is very simple – use Motion Charts within Google Analytics! Forget about spending long hours calculating your ROI and checking the effectiveness of all your keywords – Motion Charts will do it all for you!

Motion Charts is a GA feature that allows you to measure the effectiveness and potential of your keywords over time. A Motion Chart takes your Analytics graphs one step further by offering multi-dimensional analysis of all your metrics for a given report. By using motion charts you can not only filter out keywords that are attracting the most revenue but also spot terms with the highest conversion rates. It is definitely a useful way to identify terms that have got a negative influence on your ROI over a certain period of time.

Let’s start with explaining how you can find ‘Motion Charts’ within your analytics account.

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When a High Bounce Rate Isn’t Such A Bad Thing

Published: March 23rd, 2010

First, we’ll start with the basics. What is bounce rate? Contrary to what many (myself included) believed, it is not only the amount of time someone spends on a website (e.g. you click on a website and immediately click off after 2 seconds) it is also the number of pages you click after the viewing the landing page (e.g. you click to another page after viewing the landing page).

So the two are quite closely related – for example if you spend 3 minutes reading the landing page you just clicked on, then decide to pick up the phone and ring the company, your visit will count as a bounce. But it is not such a bad bounce because you have unwittingly converted a visitor through a well optimised landing page.

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