eCommerce

The explosive growth of mobile commerce- Blueclaw builds mobile-optimised ecommerce site

Published: August 9th, 2011

We are very pleased to announce that we have recently completed a mobile-optimised ecommerce website for our client Direct Golf (www.direct-golf.co.uk) which you can see by visiting the site on any smartphone including iPhone and Andoid handsets.

The growth in mobile commerce or “m-commerce” has been staggering over the last 2-3 years. eBay posted gross merchandise sales of $2 Billion in 2010 via mobile commerce for example and by 2015 it has been projected that mobile shopping will reach $165 billion worldwide. Forrester has projected that mobile sales will grow annually at a rate of 39% over the next 5 years, and will account for 7% of all ecommerce sales by 2016. For some Blueclaw clients we are already seeing mobile sales accounting for over 10% of online sales.

Continue Reading »

How to supercharge your search campaigns- long-tail love

Published: July 22nd, 2011

Search marketers often advise clients- particularly large ecommerce companies- on strategies to maximise long-tail traffic to their websites as a way to boost sales. For SEO campaigns this means focusing not just on the top 10 or 20 “head” terms but optimising site structure and content for category  and product pages to help visitors find your products, as well as building links to these pages, to attract “long tail” search traffic. The conventional online marketing wisdom states that somebody searching for “womens shoes” – although higher  in search volume- may be in the research phase, collecting information and comparing prices whereas somebody searching “blue size 6 high heels” for example has a pretty good idea of what they want to buy and therefore has a higher chance of converting. I thought it would be interesting to test these theories looking at the data from the last month for one of our ecommerce clients.

Continue Reading »

5 Optimisation tips for Google Shopping Search Results

Published: June 1st, 2011

Over the last few months Google has been rolling out changes to their shopping search (also known as Google Base or Froogle) introducing new features that allow users to make easier comparisons between different products or between the prices charged for the same product from multiple retailers. Along with these new features within the product search results, there also seems to be more and more products being displayed within the general search results page and with more prominent positions within the page.

These changes are resulting in Google’s shopping results driving increased levels of traffic to ecommerce websites and I have seen sites where the product search is driving as much as 15% to 20% of all traffic. Even better is that the conversion rate of these visitors is usually at least double that of other sources with customers already interested in your product before they land on your site. As such for most online retailers ensuring that you optimise your google base feed is a highly cost efficient way of  driving more traffic and more importantly sales.

Continue Reading »

Internet World 2011: Keynote Theatre Brian McBride from Amazon

Published: May 11th, 2011

Brian McBride, Vice President for Amazon delivered an excellent keynote at this year’s Internet World 2011. He discussed their usage of search engine optimisation, google adwords, affiliate schemes and creating their own “ecosystems” to encourage competition and drive down prices.

Continue Reading »

Internet World 2011 London Update

Published: May 10th, 2011

The Blueclaw team at Internet World 2011 in London’s Earl’s Court has been pretty busy! So many people, so many different services, products and businesses. We’ve received quite a lot of compliments for our stand’s design (which is at no. E 3077) as well.

The main trend that we’re finding today is that people have woken up to the power of leveraging social media to increase brand awareness and sales. We also find that more and more people realize the next step in marketing: conversion rate optimisation. Getting the no.1  spot n Google is no longer good enough. It’s what you do with that traffic and how best to maximize it on your site.

Continue Reading »
« Older Entries