Recently we have been focussing heavily upon the importance of content on your website. It is always useful to bear in mind that the search engines can only read text so even if your website has relevant pictures, logos and colour schemes, whilst they may be pleasing to the eye they will do nothing to aid your search engine rankings. Alt tags can show the search engines what keywords your pictures are relevant for, however, paragraphs of text are paramount for the success of your website on the search engines. We have already seen how to write content for your site in a recent post but here I shall focus on the importance of nice specific content.