It‘s understandable that Google doesn’t like to offer too much help to those mystified by its algorithm. If it let all the details out then providing users with a valued list of results will become almost impossible. But is it just sometimes too…awkward? And could this be a chink in its armour in the future?

Its ‘awkwardness’ stems from its lack of communication and facelessness. This has not gone unnoticed though – right from the beginning it has changed their logo to reflect current events in an attempt to connect with its audience. And it has wheeled out Matt Cutts in order to give the organisation a human outlet for problem solving for those attempting to maximise the opportunities that the Google search model presents. Plus, those within the realm of Google Adwords can access a representative for help.