However 2011 saw a big shift in consumer buying trends and mobile users began using mobile internet to place bets and make purchases in their palms. More interesting still; mid last year in the US alone, 32% of users were spending over $100 in a single transaction and these figures are growing rapidly. 2011 saw sales of Smart phones considerably overtake those of PCs, 87.2% and 5.5% comparatively.

The numbers speak for themselves. For those who missed the band wagon the first time round, businesses need to start harnessing the power of mobile web and what better time to start than…oh a few weeks into a New Year.

2012 is exciting as 1998, when Lycos and Ask Jeeves were serious search contenders and nobody was quite sure where the market was heading; the same stands for mobile and those that invest now, will reap the benefits in the coming years.