Search Engine Optimisation

How Important are Meta Information?

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

Yahoo! Site Explorer Trick – Referring domains count vs total number of backlinks

I had a chat a few days ago with a fellow SEO counterpart who let me know a quick trick when using Yahoo! Site Explorer. This method allows you to filter the number of referring domains from the total number of backlinks pointing to a web site.

Grab a discounted ticket to SMX London 2010

SMX Advanced London will take place in Grand Connaught Rooms, Covent Garden from 15-17 May 2010. Here is your chance to network with the industry experts and exchange ideas with experienced internet marketers.

The brainchild of Danny Sullivan from Search Engine Land, this year’s SMX Advanced will be hosted by Chris Sherman, author of Google Power: Unleash the Full Power of Google.

Register at a super early bird price of £690 before February 28th for full 2 day access, using BLUECLAW010 at checkout for an automatic 15% discount.

SEO penalties for Duplicate Content

Recently one of our clients came to us for advice on duplicate content. Running a travel company, they wanted to create a separate site for information specifically on one area of travel. This site will contain duplicate content in terms of having the same travel schedules.

This led us to think about the issue of Duplicate Content and whether or not this will affect SEO. The official advice from Google seems quite straightforward – don’t try to deceive search engines.

In terms of copying some of the same content into two different domains, we advised the client to keep each site unique and relevant. Spending that extra bit of time making sure that your site has the best content for their target audience will mean that you won’t even need to worry about penalties for duplicate content.

No more Google Local Business Results for SEO Companies

Comparison of Google Local Business Listings

On the last day of 2009, Google confirmed that they had removed the Local Business results for many SEO, web design and hosting companies. So while the search results for [web hosting leeds] won’t come up with any local business

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