Not all companies using Google AdWords use an agency to manage their advertising budgets and recognising this fact, Blueclaw now offers training services for Google AdWords for those people that require further training for managing their own accounts. Even for those companies that do use external agencies to manage their spend, it can be difficult to keep up to date with all the new tools and features that Google releases on a weekly basis and these training sessions are designed to share the knowledge that we have obtained through the day to day optimisation of our clients’ accounts.
Search Engine Optimisation
Google’s Gone Brand Centric
Good morning SEO world. Today I read something pretty interesting on SEOMoz. I’d like to do a little debate/exercise thingy.
- Everyone go to Google.com
- Search for the word “Apple”
- Now what do you see?
Making Sense of Online Content
Generating content that is interesting and newsworthy is a popular technique in the world of online PR, especially for SEO purposes. The more interest your articles, blogs and news releases gain, the more likely you are to gain a high volume of clicks, brand exposure and ultimately traffic to your website.
Below is a list of useful ideas that lead to achieving a successful amount of exposure.
Headlines
Keep headlines simple, they are more likely to be picked up and shared with an audience if they summarise the story effectively. Catchy phrases are likely to hold the readers eye and keep them hooked into reading the whole article. There is no point writing a good piece of news which lays dormant because the headline and opening sentence is a flop. An advert makes an impression within the first five seconds, and a news article should achieve the same.
Ranking Well in Google Product Search
An updated set of tips is now available here
Google shopping is the feature with a thousand names. Or maybe just three. Google shopping/Google base/Google product search offers those with an ecommerce website an opportunity to appear within the organic search results under high search volume terms. I have used the electrical industry (probably not the best example due to the competitive nature) as a focal point of my post. Dependant on the competition, the niche category of your products and the amount of products you stock it is possible to increase visibility to your product catalogue through Google product search.
Side note: You can sign up to Google product through the following url:
http://www.google.com/merchants/
Ranking Factors for Google Products
The ranking factors listed are probably the most clear and noticeable ranking factors available. You may want to test alternative factors (extra data fields) however getting the basics right will help rank quickly and effectively.
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