Google’s sea change was announced today in the form of Google Instant, interesting challenges for SEO lie ahead, I’ve tried the new system, in a nut shell it’s fast predictive search, looks at bit messy to be honest, however it’s Google and in time it will feel like second nature. For SEO I don’t think it will make much difference (then again I could be completely wrong here), results are still based on keywords predicted or not. One thing I did notice is the ‘I’m feeling lucky’ tab is far more prominent, not sure how Google judges who should be the lucky ones to receive that traffic. At Blueclaw we’ll play around with Google Instant and report back. What’s your opinion on Google Instant?

Not all companies using Google AdWords use an agency to manage their advertising budgets and recognising this fact, Blueclaw now offers training services for Google AdWords for those people that require further training for managing their own accounts. Even for those companies that do use external agencies to manage their spend, it can be difficult to keep up to date with all the new tools and features that Google releases on a weekly basis and these training sessions are designed to share the knowledge that we have obtained through the day to day optimisation of our clients’ accounts.