Brian McBride, Vice President for Amazon delivered an excellent keynote at this year’s Internet World 2011. He discussed their usage of search engine optimisation, google adwords, affiliate schemes and creating their own “ecosystems” to encourage competition and drive down prices.
Search Engine Optimisation
Internet World 2011 London Update
The Blueclaw team at Internet World 2011 in London’s Earl’s Court has been pretty busy! So many people, so many different services, products and businesses. We’ve received quite a lot of compliments for our stand’s design (which is at no. E 3077) as well.
The main trend that we’re finding today is that people have woken up to the power of leveraging social media to increase brand awareness and sales. We also find that more and more people realize the next step in marketing: conversion rate optimisation. Getting the no.1 spot n Google is no longer good enough. It’s what you do with that traffic and how best to maximize it on your site.
Join the Blueclaw Team – Junior Designer Vacancy
Due to continued growth, Blueclaw are looking for a Junior designer to join the talented design team.
If you have experience in a design field and want to work in an energetic , fast paced environment then Blueclaw would like to hear from you. We are ideally looking for someone with 1 year of experience (although graduates with strong portfolios will be considered), who is familiar with all Adobe programmes (Photoshop being essential) experience in HTML and CSS is preferred (with knowledge of HTML5, CSS3, PHP, MYSQL a bonus).
The successful applicant will find themselves on a comfortable learning curve, developing their skills in both design and code. Initially the role will entail the creation of web ready graphics as needed, for example: affiliate banners, HTML emails, slider graphics and developing work to support the main template designs. As you develop you will start to take projects from concept/wireframe stage through to signed off graphics and then onto the web builds.
Applicants must be able to provide examples of past work and be comfortable with all aspects of the design process. Print experience would be an added benefit.
If you would like to apply, please send your CV along with a covering letter to c.belfield@blueclaw.co.uk or call us on 0113 234 3300
Panda Update – It was always going to be black and white
The dreaded Panda update rolled out in the UK this Monday and naturally some sites were heavily affected, (poor Ciao.co.uk lost 94% visibility), some improved and many, have not been affected at all.
However, amongst all the hype I was amazed to see how many people were shocked, or even surprised, by the outcome. We were all expecting a big shift and naturally we can never know what the impact will actually be, however Google has been warning sites about low quality content for years. Look at Cutts’ post below from way back when in 2006.
Use jQuery to manipulate your DOM post page load for SEO and Performance benefits
Working as a developer for an SEO focused company like Blueclaw I have to make every effort to ensure the final HTML produced for any page I am working on is optimised for the search engines (well duh!). A big thing for me is to cut out any bloated markup, in this post I am going to cover how to use javascript (in this case JQuery however the techniques can easily be transferred to any other framework or just in plain old vanilla js ) to help reduce this bloated pages, not only to help streamline your code for SEO but also giving you the added benefit of speeding up page loads.
Nicky: Great tutorial. JQuery is becoming more and more i...
ady berry: Excellent tool Malika - I've been using it for a c...
Josh: I agree that Pinterest can work for just about any...
jagooweb: thank's. i like it...
Protermopan: How about that!...