Fun

Excel For SEOs – Vlookup, Pivot Tables in SEO

How To Use VLookup Function in Excel

I hate excel. It has to be said. However we use excel everyday for everything, simple calculations, records of rankings, doing keyword research etc. One of the things that I had to do this week is compare monthly search volume on certain keywords and plot it against current rankings into a graph.
Sounds easy, and it IS easy and there are resources like Rich Baxter’s tutorial that shows you how to do it – but I just wasn’t following half way. :( It is no doubt an awesome tutorial that probably took ages to do and I appreciate that -  this post on the other hand, is kinda like an extension of that post, if you will, but for really slow folks like me who need to go through every single step slowly, understand it and then have screenshots in front of my face for every click.

5 Reasons Why Google Adwords Is Better Than SEO

If you want your online marketing campaign to be successful, you have to be a strong competitor within your industry and be fast and efficient in delivering your advertising strategies. Clients often complain that organic SEO requires too much effort and most importantly too much time to see the right return on investment. SEO requires people to commit to an ongoing investment, which may or may not deliver great results.  The fact that search engine algorithms are constantly being changed and the lack of clear rules for optimisation activities puts clients in a position where they have less control over their online marketing activities and ultimately less control over their ROI. That’s why I advocate PPC! Here are 5 reasons why PPC beats SEO.

10 Image Bookmarking Sites As Part of Linkbuilding

we heart itA Brief History of Social Bookmarking

Hi! Its me again! I’m back with more social media goodness to share. This time round, I’m touching on the brief history of social bookmarking and the advent of the image bookmarking phenomenon, PLUS a list of 10 image bookmarking sites (and 2 more!) and the seo benefits of image bookmarking. Bargain!

UPDATE 17th May: Rand fishkin at SMX London has just confirmed that image ALT tags weigh more than H1 tags.

5 sites to help you waste more time on Twitter

A recent report by Nielson states that people are spending up to 82% more time on social networking sites like Facebook and Twitter compared to last year. So to tip the balance further in the “Is Twitter a big waste of time” debate, for a bit of Friday Fun, here are some sites to help you waste more time enjoy Twitter further.

Google Illustrates SEO’s Image Problem

Google's automatic suggestion tool shows the extent of the problem

Google's automatic suggestion tool shows the extent of the problem

James, Blueclaw’s Director of Paid Search, stumbled across this yesterday and took a screenshot. It shows that SEO still has a real image problem – though at least we’re saved at the end!