SEO

The Google and Wikipedia Link

Yesterday, Jimmy Wales tweeted that Google was donating $2 million to the Wikimedia Foundation. The question that then popped up in everyone’s minds is, Why Google would support Wikipedia when they came out with their own (almost) direct competitor, Knol.

SEO penalties for Duplicate Content

Recently one of our clients came to us for advice on duplicate content. Running a travel company, they wanted to create a separate site for information specifically on one area of travel. This site will contain duplicate content in terms of having the same travel schedules.

This led us to think about the issue of Duplicate Content and whether or not this will affect SEO. The official advice from Google seems quite straightforward – don’t try to deceive search engines.

In terms of copying some of the same content into two different domains, we advised the client to keep each site unique and relevant. Spending that extra bit of time making sure that your site has the best content for their target audience will mean that you won’t even need to worry about penalties for duplicate content.

Keep an eye on your competitors with Google Reader

Today Matt Cutts announced a new way to track changes on a website even if it doesn’t have a feed. This fills a gap in what I have always thought to be lacking with static websites, as even the most complex of websites can be built on a blogging platform like Wordpress. Since most people check their feeds daily, it will be handy to be able to track website changes all in one place.

No more Google Local Business Results for SEO Companies

Comparison of Google Local Business Listings

On the last day of 2009, Google confirmed that they had removed the Local Business results for many SEO, web design and hosting companies. So while the search results for [web hosting leeds] won’t come up with any local business

Jobs – SEO Consultant Wanted

Postilion: SEO Consultant

Blueclaw Media Ltd is a well established, fast-growing SEO and internet marketing agency based in Leeds, UK. We feature on the 1st page in Google.co.uk for ’seo company’ and ’seo services’.  We are also winners of the 2009 DADI Award for SEO and PPC.

Based in an old warehouse building, Blueclaw is a creative space with a dedicated team working to deliver exceptional results for our clients. Our clients range from local to national companies and government-sponsored organisations.

We now wish to recruit a guru in SEO and social media for the position of  SEO Consultant.

You will have expert knowledge of SEO and social media marketing with experience of running multiple  campaigns. You will also be a keen blogger and commentator on the subject of SEO.

You will be required to:

- Use SEO techniques to promote clients’ brands and products
- Build relationships with forum and blog owners
- Post thoughtful, well written comments on relevant blogs and take responsibility for developing the Blueclaw blog
- Create, run and monitor link building/baiting campaigns.

You will need to have:

- Excellent written ability
- Good eye for detail
- The confidence to express new ideas
- Good telephone manner
- Client facing skills
- Strong SEO knowledge
- HTML Skills (desirable).

We will offer a great salary and benefits to the right person.

Please apply direct and not through and agency.

Contact Fergus Clawson on +44 (0)113 234 3300 or please send your CV and covering letter, including salary expectations to info@blueclaw.co.uk

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