Social Media Marketing

Grab a discounted ticket to SMX London 2010

SMX Advanced London will take place in Grand Connaught Rooms, Covent Garden from 15-17 May 2010. Here is your chance to network with the industry experts and exchange ideas with experienced internet marketers.

The brainchild of Danny Sullivan from Search Engine Land, this year’s SMX Advanced will be hosted by Chris Sherman, author of Google Power: Unleash the Full Power of Google.

Register at a super early bird price of £690 before February 28th for full 2 day access, using BLUECLAW010 at checkout for an automatic 15% discount.

5 sites to help you waste more time on Twitter

A recent report by Nielson states that people are spending up to 82% more time on social networking sites like Facebook and Twitter compared to last year. So to tip the balance further in the “Is Twitter a big waste of time” debate, for a bit of Friday Fun, here are some sites to help you waste more time enjoy Twitter further.

Social Media Monitoring with Radian6

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Blueclaw is constantly finding new and innovative ways to monitor our social media efforts and nothing is worse than not being able to tell if all your hardwork (building blogs, profiles, engaging in conversation etc ) is paying off or not.

Personally, I’ve used and experimented with free online tools like Social Mention, Backtype and How Sociable?, all 3 are useful to a certain extent, Social Mention’s cleaner and less cluttered interface, accuracy and search return volume means I like it more than the other two.
These sites are great for very basic reporting though.

At the moment, I have been introduced to Radian6 (if you’ve never heard of Radian6 or need some getting used to with some terms used then I strongly suggest you give those 3 sites I mentioned earlier a try first). It’s definitely not free (and not cheap) but the abundance of useful information this neat thing can extract is endless that its almost overwhelming to the untrained eye.

All criticisms aside, Radian6 is a seriously powerful tool to measure the credibility and worth of the brand or client you’re working on. You can practically monitor brand presence and awareness in real-time, listen in on the conversations (River of News) that are taking place that you’d never have known.

Making Social Bookmarking Work

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What is the purpose of social bookmarking, does it really work and how can we make it work.

A brief introduction: social bookmarking sites like delicious and digg exist to allow people to keep their bookmarks all in one place so that they can be accessed anywhere from any computer. The idea arose from the need to resolve one simple problem: our browsers can only accomodate a limited number of bookmarks. And even then it is difficult to organize and search for the bookmark you are looking for.

Would a Facebook/Myspace help button do its job?

The topic of the day on the office radio is not the flooding that has prevented one of my colleagues from reaching work. Oh no. It is the question of whether or not a ‘help’ button should be added to Facebook and Myspace in order to prevent online bullying for children. So why is this topic so important?

Well, according to i-safe, 42% of children in America have been bullied whilst online (I couldn’t easily find any statistics for the UK – though interestingly a page titled ‘where is all the UK bullying statistics’ ranked quite high up in the SERPs, but that’s another blog post!) so the issue seems to be prevalent in many young lives.

The debate is therefore: would the addition of a ‘help’ button reduce this percentage?

My view is…well…no, probably not. The belief that a ‘help’ button would prevent bullying rests upon the belief that children would use it. I’m not so sure this is the case. Research on bullying over the years has shown that the majority of victims are too scared to get help for fear of making bullying worse. And the internet is a bigger place than the playground, where anonymity rules and children access a range of social networking tools. The fear of making it worse is still very real in the virtual world.

Is online bullying any different?

Is online bullying any different?

However, as mentioned in many reports, the button is very small and it can’t harm to add it, even it only prevents/aids a very small number of cases. One life saved or one happy child should be worth a small amount of screen space.

My warning is that those that expect it to work miracles are making a distinction between online and offline bullying culture that doesn’t exist. Offline, the victim is often too scared to tell their teacher, parents, the police. Would a help button somewhere in the playground make any difference?

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