Published: July 20th, 2010
Most websites will use the http://www.website.com structure as their main website URL and this will be the address used in link building campaigns. However in some circumstances, you may find that Google has indexed two versions of your homepage. E.g.
- http://www.website.com
- http://www.website.com/
- http://website.com
- http://website.com/
- http://www.website.com/index.html
- http://www.website.com/index.html/
These are called “canonical” URLs and for the best search engine results, you should get rid of all but one, and stick to it!
Use the Google site command to see if there are any extraneous URLs. Type in site:www.website.com to see what pages are indexed. If you have a large site, also try site:www.website.com/index.html or whatever your “index” page is. If both exist, you should go through your website links and point all your “home” links to just one of them. Also consider putting a 301 redirect on extra pages to
Published: May 17th, 2010
We are at SMX Advanced London today – just heard a great talk by Mikkel deMib Svendsen (@deMib) on getting rid of stuff on your website which will speed up your site. The relationship is like this : the faster your server responds, the faster the site is crawled. The faster the site is crawled, the faster new content is indexed. The more you update your site, the better rankings you could get.
1 – Check text to code ratio – count characters in clean text compared to full code. If it is below 10%, you need to do something about it.
2 – Get rid of view_state – it takes up loads of space. (40,000 useless characters)
3 and 4 – Keep Javascript and CSS in just one external stylesheet
5 – Remove empty containers
6 – Remove all comment tags – it’s for programmers, not search engines. Use scripts to scrape out the comment tags.
Published: May 13th, 2010
jQuery is a JavaScript library that has seen a massive growth in usage other the last couple of years as it allows developers to code functionality into their webpages to turn their static HTML into a much more dynamic User Interface. However there are a few pitfalls in using jQuery (or any javascript for that matter) that can have a detrimental effect on the Search Engine Optimisation of your page, in this post I will look to outline a few tips that should help you avoid these so that your page not only has a great User Interface but your search engine rankings stay high aswell. Not only should these tips help with SEO but can also have good accessibility benefits too, something that is making a resurgence with users accessing the web from an increasing variety of devices.
Published: March 3rd, 2010
X-Cart is one of many shopping cart solutions available on the net (we’ve already worked with Magento and CubeCart) and recent developments in the Blueclaw e-commerce team has enabled us to work with this shopping cart solution and test its capabilities for one of our clients.
Yes, the client may consider using online shopping cart solutions like Bigcartel (up to 100 products only) and Shopify (up to 50, 000 products only at 699USD per month) and think these may be a simpler solution but is it really cost effective?
“Why spend 700USD a month just to keep the site running when you can buy a shopping cart software yourself and get it customized and have full control over it for much less? Isn’t the point of an online store to reduce overheads as much as possible and concentrate more on selling?”
Like all ecommerce solutions, X-Cart has its own pros and cons but right now I’m going to talk about the features that I believe will help clients with
- large inventories
- medium to large customer base (dealing with delivery and returns)
- utilizing different payment gateways
- run affiliate schemes
- and desire a fully customized, stylish and professional shopping website
Published: February 25th, 2010
Last year Google rolled out the use of Breadcrumbs in their Google Search Results. Some people felt that having Google essentially “rewrite” their URL was a bit out of order. However there are some benefits from the breadcrumbs.
In this ebay example for the search term “buy golf clubs“, their link show their result as a Golf Clubs Buying Guide. However, there is also a breadcrumb link of “Buy” which brings you to the ebay search page. It also shows a link to
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