Published: August 13th, 2010
The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!
If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.
In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on. (in less than 30 pages!)
Published: March 16th, 2010
As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider – differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more.
The basis of any good SEO company would be to increase the rankings of your client’s website, but if you thought you could just go to the local version of Google and check the ranking of your international site accurately from the UK or wherever you are based, you would be wrong.
Published: March 8th, 2010
Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.
If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.
Published: March 2nd, 2010
I had a chat a few days ago with a fellow SEO counterpart who let me know a quick trick when using Yahoo! Site Explorer. This method allows you to filter the number of referring domains from the total number of backlinks pointing to a web site.
Published: October 23rd, 2009
This is a question I often ask myself. As far as I can see, the answer seems to depend upon two factors – the emergence of real time search and how SEO progresses within the marketing mix.
At present it is impossible to see beyond Google when looking into the future. However, the emergence of a viable competitor does not seem as far off as it did a year ago. The merger of the Bing and Yahoo could make an impact – as long as they stop trying to play catch-up and start looking beyond existing search conventions.
One avenue that looks like it could impact upon Google’s quality-weighted algorithm is real-time search. At the moment, real-time search doesn’t offer much in terms of value for businesses. This is because of its current prominence in the social media sector. The failure of businesses to convert social media into revenue means that the connection between real-time search and revenue has not really been made.
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Templates and designs are certainly imp...
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