Increase Adwords Sales – Landing Page Optimisation Tip

Published: June 9th, 2010 By: Fergus Clawson In: PPC - Google Adwords, Search Engine Optimisation

GA Dollar $ Index

If you want your Adwords advertising to be successful, you should consider using the Dollar Index ($ Index) metric available in your Google Analytics account (content section). The Dollar Index metric tells you how much every page on your website contributed to your revenue. It’s calculated by first calculating the total revenue generated by users to that page and then dividing that by the total number of views of that page.

Dollar $ Index Optimisation

Find the highest $ Index pages on your site and consider adding them to your adwords campaigns. You may find valuable destination pages buried somewhere deep in your site, which have never been used before. By implementing those pages to your adwords campaigns, you can dramatically increase the number of pages viewed per visit and also identify hidden content that can maximise your ROI and boost your online sales.

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About the author Fergus Clawson Blueclaw founder Fergus formed the company in 2005. His main aim for the business is the further increase of online conversions for our clients and to continue to offer a range of cutting edge digital services. Continue reading »
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PPC - Google Adwords, Search Engine Optimisation

One Comment

  1. Jennie Wilson says:
    June 17, 2010 at 1:08 pm

    Say’s
    Great Advice,
    Actually i was really not aware about Landing Page Optimisation Tip.if you want your Adwords advertising to be successful, you should consider using the Dollar Index metric available in your Google Analytics account.you explain very comparetatively.and so helpful. its a very interesting and a tricky for a seo person.Thanks a lot………….. for sharing this post.

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