Today Matt Cutts announced a new way to track changes on a website even if it doesn’t have a feed. This fills a gap in what I have always thought to be lacking with static websites, as even the most complex of websites can be built on a blogging platform like WordPress. Since most people check their feeds daily, it will be handy to be able to track website changes all in one place.
Used in tandem with Google Alerts, you should be able to get quite a comprehensive view on a competitor. For example, from tracking changes in their site to keeping an eye on competing search terms and brand names, you can be alerted immediately if they initiated a change that has got blogosphere talking.
If you don’t want certain pages on your website to be scrutinised in such detail, simply adding <meta name=”googlebot” content=”noarchive”> to these pages will prevent the Googlebot from allowing updates in Google Reader.
Now… what’s the url for Facebook’s privacy policy?
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Website is currently built in frames.Can this be search engine optimised?
If your website is built with frames, it will make SEO more challenging as it is harder for the search engines to index the content on your site. If you want to discuss it further, please get in touch!
Agreed, this is a useful tool for keeping track of what’s going on.
Wow, I never really thought you can use it for keeping tabs, I’ll definitely utilize Google Reader as such from now on.