Slow and steady wins the link building race…

When deciphering 2011’s new phase in taxonomy treats towards your website it is important to remember a few key points.

Be sure to consider the relevancy of your backlinks in alignment with your choice in Search Engine.

Take into consideration the level of backlink exposure your verticals competition is manipulating.

Seek cross channel taxonomy; niches within niches to define core sub-user sets where your link-baits may perpetuate forward.

Consider your acquisition rates and allow the search engines enough time to correlate cached data effectively.

Have fun and get creative with content, compelling content can go 100 times further than drivel for the sake of article or blog – try to add value to the web through your content, this will assist your link building tenfold and is increasingly ‘hard’ for search engine to penalise.

Lastly, stop reading this and begin link building today – a link builder must be proactive, contacting and contacting websites until the cat is out the bag and first place is delivered…

Follow these simple methods and you will see more bang from your link building buck, however it is worth noting that bad or poor, even spammy link building can set you back 5 years in the SERPs, thus seek the assistance of the professionals such as the link building service and team here at Blueclaw, our competitive link building campaigns deliver positions and add to your online brand presence.

FUNNY SEO MISTAKES

In the world of SEO, mistakes can happen, some more funny and some more detrimental than others. Here is a selection of some of the funniest SEO mistakes, kindly submitted from fellow SEOers.

5 Reasons Why Organic SEO Is Better Than Google Adwords

To add balance to Eleni’s argument that Google Adwords is better than SEO, I thought it pertinent to publish a retort from an SEO’s perspective. Read this and the opposing article and make up your own mind as to which argument you think is most valid.

Reason 1 – In Most Cases PPC Burns Money

There’s no denying that most PPC Adwords campaigns created by business owners are left to run wild without the daily management needed to make them cost effective. This costs businesses an obscene amount of money as these un-managed campaigns burn cash at off-peak times on keywords that don’t convert or worse to landing pages that don’t exist.

SEO on the other hand cannot be left running on auto-pilot. As a result more care and attention is paid to optimisation and link building activities which in the long run is more cost effective.

Reason 2 – PPC Costs Can Only Go Up

As the market becomes ever more competitive and as Google seek to integrate a paid advertising model into an increasing number of new channels, the costs attributed to PPC are set to increase exponentially as more competitors drive up the cost per click.

SEO services don’t work on the same business model. SEO is a great playing field leveller with small online retailers able to compete with bigger brands by being more agile and having a smarter SEO strategy.

SEO Tips for Beginners

Starting out in SEO? Maybe you’ve decided to open an online shop, become an affiliate for a major brand or simply started your own business and put together your own website using Microsoft Front Page or some similar tool. However you have started your foray into online marketing you will need to learn and understand the principles of SEO. To this end we have created the following simple document titled SEO Tips for Beginners which will help you understand some of the fundamentals of the work required to promote your websites online. This document covers things like tags, META information, Keyword usage, linking pages and link building, all necessary parts of SEO. Before you read on you will need to know some HTML and not be phased by making some changes to your website.

What is SEO

On-site SEO is the modification of your websites code on a page by page basis to match its text content with keywords targeted in the link building strategy. In short Links about blue widgets are made to a page about blue widgets.

Use AdWords Top Estimated Impressions to Attract Higher Volume of Sales

The Estimated Top Impressions = More Impressions – More Clicks – More Sales!

If you are looking to increase impression share on top converting keywords on the Google search network for your AdWords ads, use the Adwords Estimated Top Impression metric.

Estimated Top Impression data helps advertisers monitor the volume of ad impressions which they are bidding for and more importantly it allows advertisers to maintain high impression volume on those premium AdWords ‘bonus sections’.