Published: January 19th, 2009
The way we use the internet is changing drastically. We are very much in amongst the social networking boom and for businesses it would be stupid not to take advantage of it. One of the most effective ways to do this is through link baiting.
Link baiting is a relatively new phenomenon in the Search Engine Optimisation industry and is a way in which to generate natural links to your site. This is accomplished by creating something that will naturally attract back-links for your site by getting people to discuss it online. People will discuss it on forums, blog about it and post it on social bookmarking sites such as del.icio.us.
Published: October 17th, 2008
Many businesses opt to undergo paid search (PPC) only to find that they are getting many click throughs but not many conversations. This is common problem for online businesses and the first thing you may look to do is pump more money into your campaign in order to push your advert up in the rankings and hope to get more click throughs and hence higher conversions. Yet still your conversion rate is low and the reason for it…poor web design.
Designing your website is an extremely important part of an ecommerce business. Many aspects should be taken into account. Just because you are offering a product that a certain person may be interested in does not mean that people are going to buy from you.
Published: October 17th, 2008
A common problem that people find in search engine optimisation (SEO) is that you may find yourself ranked highly in Google.com but not so in the UK domain. Of course for domestic based websites that generate most of their custom within the UK, targeting within the UK is imperative especially since many people click on the ‘pages from the UK’ radio button allowing users to filter their searches. However, just because you have maximised your on and off site optimisation and see a significant increase in rankings on Google.com does not always result in the same positive outcome in Google.co.uk.
Published: September 10th, 2008
After years of dominance of Microsoft’s Internet Explorer as the industry standard in web browsing, Google have now entered the market releasing their own web browser Google Chrome. Released on the 2nd of September Google Chrome aims to change the way we browse the web in a way in which the competitors have failed to do. After hearing all the buzz about Google Chrome and being in the SEO industry I thought I should check it out.
Published: August 26th, 2008
Undertaking an article campaign is truly something of a double edged sword, as a well written article can perform two functions. Firstly, it can drive highly targeted traffic to your websites. Internet marketers have been using articles for this purpose for quite some time now, but what about Search Engine Optimisation (SEO)? How can an article campaign be of value when trying to raise your website in the Search Engine Ranking Positions (SERP)?
Diane Corriette: I also ensure that my page url, title and meta des...
Dena Tasarım: Nice tips. I try to ensure that i don't encounter ...
Bryan Hadaway: I was effected by the change, but I can also under...
Sergio Indiene: I've been doing SEO using ...
Expedia.ca Coupons: Thanks for the great feedback on this, gang. I’m g...