Ranking Well in Google Product Search

Published: June 24th, 2010

Google shopping is the feature with a thousand names. Or maybe just three. Google shopping/Google base/Google product search offers those with an ecommerce website an opportunity to appear within the organic search results under high search volume terms. I have used the electrical industry (probably not the best example due to the competitive nature) as a focal point of my post. Dependant on the competition, the niche category of your products and the amount of products you stock it is possible to increase visibility to your product catalogue through Google product search.

Side note: You can sign up to Google product through the following url:

http://www.google.com/merchants/

Ranking Factors for Google Products
The ranking factors listed are probably the most clear and noticeable ranking factors available. You may want to test alternative factors (extra data fields) however getting the basics right will help rank quickly and effectively.

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How To Maximise Ad Exposure On The Content Network – Content Quality Score

Published: June 22nd, 2010


Obtain An Amazing Quality Score!
Quality Score is a measure of how relevant your ad, keyword or website is. Quality Scores help ensure that only the most relevant ads appear to searchers on Google and the Google Network.  If you use the right optimisation techniques to improve your quality scores, you can target more potential customers and make your advertising even more successful.

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8 Reasons Why You Should Not Use Duplicate Keywords

Published: June 21st, 2010

Identical keywords can …

Reason 1: Make your keywords compete against each other

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The Importance Of Negative Keywords

Published: June 17th, 2010

Negatives

Negative keywords are a core component of a successful keyword list. A well-targeted search term list can help cut your advertising costs and ensure targeted visits to your website. Negatives allow you to eliminate ad impressions or unwanted clicks from the campaign or ad group level and never let your ad show to an irrelevant audience.

The benefit of negative keywords

Negatives keep your ad texts from displaying for keywords that are not related to your business. They can significantly reduce unnecessary ad impressions, keep your CTRs up, which improves ( the most important campaign factor) – quality score and keeps your ad spend under full control by decreasing the volume of poor clicks.

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How Not To Optimise Adwords Keywords

Published: June 15th, 2010

Many advertisers keep dozens of keywords to which they can never attribute a sale, but as soon as they delete it from their adwords campaigns, conversions drop like a rock…

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