Social Media Monitoring with Radian6

radian6

Blueclaw is constantly finding new and innovative ways to monitor our social media efforts and nothing is worse than not being able to tell if all your hardwork (building blogs, profiles, engaging in conversation etc ) is paying off or not.

Personally, I’ve used and experimented with free online tools like Social Mention, Backtype and How Sociable?, all 3 are useful to a certain extent, Social Mention’s cleaner and less cluttered interface, accuracy and search return volume means I like it more than the other two.
These sites are great for very basic reporting though.

At the moment, I have been introduced to Radian6 (if you’ve never heard of Radian6 or need some getting used to with some terms used then I strongly suggest you give those 3 sites I mentioned earlier a try first). It’s definitely not free (and not cheap) but the abundance of useful information this neat thing can extract is endless that its almost overwhelming to the untrained eye.

All criticisms aside, Radian6 is a seriously powerful tool to measure the credibility and worth of the brand or client you’re working on. You can practically monitor brand presence and awareness in real-time, listen in on the conversations (River of News) that are taking place that you’d never have known.

Making Social Bookmarking Work

digg1

What is the purpose of social bookmarking, does it really work and how can we make it work.

A brief introduction: social bookmarking sites like delicious and digg exist to allow people to keep their bookmarks all in one place so that they can be accessed anywhere from any computer. The idea arose from the need to resolve one simple problem: our browsers can only accomodate a limited number of bookmarks. And even then it is difficult to organize and search for the bookmark you are looking for.

UK first for Blueclaw for new AdWords feature

After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days.

AdWords Basics- What are the different payment methods?

AdWords uses two different billing methods: Postpay and Prepay and the way you’re charged varies according to the billing method you’ve chosen. Once you’ve chosen a billing mechanism, either Prepay or Postpay, it is not possible to switch between the two within your AdWords account. The system will require you to set up a new Adwords account and and ask you to select a suitable billing option.

Jobs – SEO Consultant Wanted

Postilion: SEO Consultant

Blueclaw Media Ltd is a well established, fast-growing SEO and internet marketing agency based in Leeds, UK. We feature on the 1st page in Google.co.uk for ’seo company’ and ’seo services’.  We are also winners of the 2009 DADI Award for SEO and PPC.

Based in an old warehouse building, Blueclaw is a creative space with a dedicated team working to deliver exceptional results for our clients. Our clients range from local to national companies and government-sponsored organisations.

We now wish to recruit a guru in SEO and social media for the position of  SEO Consultant.

You will have expert knowledge of SEO and social media marketing with experience of running multiple  campaigns. You will also be a keen blogger and commentator on the subject of SEO.

You will be required to:

- Use SEO techniques to promote clients’ brands and products
- Build relationships with forum and blog owners
- Post thoughtful, well written comments on relevant blogs and take responsibility for developing the Blueclaw blog
- Create, run and monitor link building/baiting campaigns.

You will need to have:

- Excellent written ability
- Good eye for detail
- The confidence to express new ideas
- Good telephone manner
- Client facing skills
- Strong SEO knowledge
- HTML Skills (desirable).

We will offer a great salary and benefits to the right person.

Please apply direct and not through and agency.

Contact Fergus Clawson on +44 (0)113 234 3300 or please send your CV and covering letter, including salary expectations to info@blueclaw.co.uk

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