Posts Tagged ‘Content’

5 Google Analytics Tips

Published: April 28th, 2010

1) You might be getting less visitors than you think. After 30 minutes, your visit counts as a new one. E.g. You browse on a site, walk away from the PC then come back two hours later.When you click on a new page or reload the current page, your visit counts as a new one.

2) You might be getting more visitors than you think. A proportion of visitors will block third party cookies (this is what GA uses to ‘tag’ you as a unique visitor) or disable Javascript to load on any site. These visitors will  not be counted on GA.

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When a High Bounce Rate Isn’t Such A Bad Thing

Published: March 23rd, 2010

First, we’ll start with the basics. What is bounce rate? Contrary to what many (myself included) believed, it is not only the amount of time someone spends on a website (e.g. you click on a website and immediately click off after 2 seconds) it is also the number of pages you click after the viewing the landing page (e.g. you click to another page after viewing the landing page).

So the two are quite closely related – for example if you spend 3 minutes reading the landing page you just clicked on, then decide to pick up the phone and ring the company, your visit will count as a bounce. But it is not such a bad bounce because you have unwittingly converted a visitor through a well optimised landing page.

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The Google and Wikipedia Link

Published: February 17th, 2010

Yesterday, Jimmy Wales tweeted that Google was donating $2 million to the Wikimedia Foundation. The question that then popped up in everyone’s minds is, Why Google would support Wikipedia when they came out with their own (almost) direct competitor, Knol.

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SEO penalties for Duplicate Content

Published: February 16th, 2010

Recently one of our clients came to us for advice on duplicate content. Running a travel company, they wanted to create a separate site for information specifically on one area of travel. This site will contain duplicate content in terms of having the same travel schedules.

This led us to think about the issue of Duplicate Content and whether or not this will affect SEO. The official advice from Google seems quite straightforward – don’t try to deceive search engines.

In terms of copying some of the same content into two different domains, we advised the client to keep each site unique and relevant. Spending that extra bit of time making sure that your site has the best content for their target audience will mean that you won’t even need to worry about penalties for duplicate content.

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15 WordPress Plugins SEO Fanatics Must Have

Published: November 23rd, 2009

Here are some WordPress plugins that you should have if you’re interested in SEO.

(Not all are strictly directly SEO-related but the ones that aren’t can still help you gain a wider readership; gaining natural links and increasing your blog’s usefulness as an SEO tool!)

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