Mother’s Day is a topical- trending national day. Have you thought about optimising your website to capture any searching souls?  Maybe your PR and social media strategy needs a little attention?

Edit the copy on your website- Here are a few SEO suggestions you can consider:

• Add some new Mother’s Day themed content such as a “Perfect Buys for Mum” or “Mother’s Day wish list”.
• Add keywords to and optimise your title tags. Title tags are definitely one of the most important aspects, in terms of the algorithmic weight given to them by search engines. If you are selling flowers a perfect opportunity would be to turn your title tag into ‘flowers for Mother’s Day’ as this would capture a popular search term.
• Optimise the Meta Description tag so that you manage to capture crucial search terms.
• Build do follow Links to specific Mother’s Day pages
• Add links to your Social Media sites to attract the attention of the search engines.
• Create a couple of new themed pages.