SEO Case Study - www.binsforkitchens.co.uk

seo traffic bins for kitchens

Traffic Increase

seo traffic bins for kitchens

The Company

Bins for Kitchens sell kitchen bins and waste accessories in the UK and is part of the DIY Essentials group. The company is run by trade professionals who have been involved in the kitchen refit business for the last twenty years.

The Challenge

  • Optimise the site to gain top rankings in the major search engines
  • Increase organic traffic targeting keywords such as Bins, Kitchen Bins and waste bins
  • Reduce the Pay Per Click campaign spend in Google Adwords
  • Increase the number of visitors to the website
  • Improve the quality of organic traffic.

The Approach

  • In-depth competitor analysis
  • Researched competitor back links to locate quality links
  • Robust link building campaign which was keyword driven
  • Incorporated long tail keyword strategy optimisation (focused on word bins).

SEO Results

Bins for Kitchens is now number 1 in Google for the keyword ‘bins’. The site’s organic traffic went up by over 700% with targeted sales leads traffic improving significantly. The company has seen significant sales rises following the implementation of the SEO campaign.

Testimonial

“Blueclaw has transformed our business through the use of SEO. They have helped us to identify the business's critical keywords that drive customers who are ready to purchase to our site.

Traffic levels have increased significantly. Our conversion rate is a constant 4%, and customers are delighted with the ease of navigation within the site, its broad product range and the fact they can easily speak to experts who can advise on the exact bin they require.

We are delighted with the level of service we receive and the fact that for the keyword 'Bins' we proudly sit at the top of google out of 24.1 million search results."

Simon Taylor, Bins for Kitchens

Blueclaw are DADI Winners 2009

Request a call back

A Blueclaw team member will call you back.

verify Verify:
New Featured Projects
  • Hartley Botanic Manufacturer of bespoke high-end Greenhouses, appoints Blueclaw to head its internet marketing campaign.
  • National Holidays Coach tours operator, National Holidays, gives Blueclaw the green light to run its SEO campaign.
  • Petpals Direct Pet insurance specialists, Petpals Direct, the UK arm of Pethealth Inc, instructs Blueclaw to manage its UK based SEO campaign.
  • Blueclaw builds and launches the new Daniel Footwear website An ecomerce conversion machine is born, selling Women's shoes online.
  • My Trip Book Online travel blog, My Trip Book, instructs Blueclaw to run its Social Media Campaign.
  • Conference Leeds Conference venue hire booking service, Conference Leeds, enlists Blueclaw to help bolster its Google presence.
  • Yes Quote Professional indemnity insurance providers use Blueclaw to oversee its SEO campaign.
  • Richard Nelson Solicitors Business Solicitors - SEO work for Richard Nelson Solicitors. The UK's leading law firm specialising in business investigations.
SEO Case Studies Client Testimonials
  • Direct Golf UK
    Direct Golf UK started working with Blueclaw to provide additional resource for our in-house online marketing department, with Blueclaw’s experience and expertise in SEO, PPC management and online marketing proving an excellent match with our own skill set. As a result of close contact and feedback, our relationship with Blueclaw has developed quickly allowing us to increase our online presence and revenue. Fergus, James and their staff are committed to promoting Direct Golf UK, in line with our business goals and their expansion in a difficult economic climate shows their commitment is paying off. Working with Blueclaw has given us an edge over our competitors and will allow us to achieve our online objectives quickly and efficiently.
  • Bins For Kitchens
    Blueclaw has transformed our business through the use of SEO. They have helped us to identify the business's critical keywords that drive customers who are ready to purchase to our site. Traffic levels over the last four months have doubled from 5,000 to over 10,000 unique visitors per month. Our conversion rate is a constant 4%, and customers are delighted with the ease of navigation within the site, its broad product range and the fact they can easily speak to experts who can advise on the exact bin they require. We are delighted with the level of service we receive and the fact that for the keyword 'Bins' we proudly sit at the top of google out of 24.1 million search results.