SEO Case Study
caboodlebags.co.uk
Brief
The brief from our client, Caboodle Bags, was to improve natural search rankings and increase conversions.
Main Goals
- To optimise the site to achieve top rankings for ‘baby changing bag’ related phrases.
- To boost the number of visitors to the website.
- To increase conversions through keyword targeting.
Strategy and Execution
- Anchor text keyword driven link building via articles and directories.
- On-site SEO to improve brand, generic and longer tail search engine results.
- Extensive competitor link analysis.
Results
- Traffic via search engines (non-paid) increased by approximately 350% compared to the same time last year.
- Sales growth via this traffic has increased significantly- the number of conversions is up by 100% compared to the same time last year.
Generic keyword search query examples:
- Changing bag – traffic increase: 1650%
- Nappy bags – traffic increase: 1300%
- Baby changing bags – traffic increase: 600%
- Baby bags – traffic increase: 500%
- Changing bags – traffic increase: 60%
- Baby changing bag – traffic increase: 33%
