SEO Case Study
caboodlebags.co.uk

caboodle bags

Brief

The brief from our client, Caboodle Bags, was to improve natural search rankings and increase conversions.

Main Goals

  • To optimise the site to achieve top rankings for ‘baby changing bag’ related phrases.
  • To boost the number of visitors to the website.
  • To increase conversions through keyword targeting.

Strategy and Execution

  • Anchor text keyword driven link building via articles and directories.
  • On-site SEO to improve brand, generic and longer tail search engine results.
  • Extensive competitor link analysis.

Results

seo traffic caboodle bags

  • Traffic via search engines (non-paid) increased by approximately 350% compared to the same time last year.
  • Sales growth via this traffic has increased significantly- the number of conversions is up by 100% compared to the same time last year.

Generic keyword search query examples:

  • Changing bag – traffic increase: 1650%
  • Nappy bags – traffic increase: 1300%
  • Baby changing bags – traffic increase: 600%
  • Baby bags – traffic increase: 500%
  • Changing bags – traffic increase: 60%
  • Baby changing bag – traffic increase: 33%
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