SEO Case Study
www.direct-golf.co.uk

DADI award winners

Blueclaw won both nominations, 2009 DADI awards for Direct Golf: -

Best Use of Organic Search (SEO)

Best Use of Paid Search (SEM)

Brief

The brief from our client, Direct Golf UK - one of Europe’s largest golf equipment retailers- was in two parts: to improve natural search rankings and to deliver profitable traffic through a paid search campaign (see PPC case study) based on CPA targets.

Main Tasks

  • To optimise the site to achieve top rankings for ultra competitive golf related phrases.
  • To achieve KPI targets for online sales and discount scheme/brochure signups.
  • To boost the number of visitors to the website.
  • To improve general phrase and longer tail keyword rankings.

Strategy and Execution

  • Extensive on-site SEO to improve brand, generic and longer tail search engine results.
  • Improvement of key landing pages, URL rewrites and site structure optimisation.
  • Extensive competitor link analysis.
  • Anchor text keyword driven link building via articles, blogging and online PR.
  • Extensive content creation strategy.
  • Development of link baiting strategies and sticky on-site content

Results

  • Traffic via search engines (non-paid) increased by approximately 200,000 visitors compared to the same time last year.
  • Sales growth via this traffic has increased significantly- transactions are up by 40%.
  • Number of online completed transactions from search engine traffic (non-paid) increased by 47%.

Medium-long tail keyword search query examples:

  • Cheap putter – traffic increase: 315%
  • Golf shoes uk – traffic increase: 1325%
  • Taylor Made burner driver – traffic increase: 211%
  • Callaway drivers for sale – traffic increase: 616%
  • Mizuno wedges – traffic increase: 100%
  • Golf balls for sale – traffic increase: 685%

Cemented top 3 Google rankings for extremely competitive phrases such as ‘Golf shoes’, ‘Golf Bags‘, Golf Equipment’, ‘Golf Clubs’ and various long tail phrases within 6 months.

Testimonial

“The SEO is a highly effective strategy for Direct Golf, Blueclaw is delivering first class results.”

Neil Rowett – Web Manager – Direct Golf

Blueclaw are DADI Winners 2009

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SEO Case Studies Client Testimonials
  • Direct Golf UK
    Direct Golf UK started working with Blueclaw to provide additional resource for our in-house online marketing department, with Blueclaw’s experience and expertise in SEO, PPC management and online marketing proving an excellent match with our own skill set. As a result of close contact and feedback, our relationship with Blueclaw has developed quickly allowing us to increase our online presence and revenue. Fergus, James and their staff are committed to promoting Direct Golf UK, in line with our business goals and their expansion in a difficult economic climate shows their commitment is paying off. Working with Blueclaw has given us an edge over our competitors and will allow us to achieve our online objectives quickly and efficiently.
  • Bins For Kitchens
    Blueclaw has transformed our business through the use of SEO. They have helped us to identify the business's critical keywords that drive customers who are ready to purchase to our site. Traffic levels over the last four months have doubled from 5,000 to over 10,000 unique visitors per month. Our conversion rate is a constant 4%, and customers are delighted with the ease of navigation within the site, its broad product range and the fact they can easily speak to experts who can advise on the exact bin they require. We are delighted with the level of service we receive and the fact that for the keyword 'Bins' we proudly sit at the top of google out of 24.1 million search results.