Site Migrations

A Critical SEO Consideration

Website migrations can be a great opportunity to consolidate brands, move to new domains, migrate content to new platforms (CMS) and perform better internationally. However, if SEO isn’t a critical consideration during this process your organic traffic can substantially decline.

SEO Migration Process

Our SEO migration process has been fine tuned over the last 15 years, constantly evolving with new techniques and technologies to ensure we capture all possible risks and effectively move your legacy website to your new website, no matter the reasons or hurdles.

Pre-Migration Activity

Pre-Migration serves as a critical point to evaluate the current website and understand what parts of the site require migrating and what areas could possibly be optimised or removed.

Pre-migration activities include:

• Benchmarking performance for identification of issues post migration
• On-Page analysis to align keywords and content to your new site
• Identification of key content gaps
• Identification and optimisation of internal linking structure
• Website crawling and page discovery
• Link equity identification and optimisation plan
• Redirect mapping – Ensuring the correct pages receive the benefits from your legacy site
• Staging site technical audits and checks

New Website Launch

Once we’re sure we’ve covered off the pre-migration activity, on launch day it’s all hands-on deck! It’s critical to check launch activity against the pre-migration activity and ensure all valuable content has been moved over effectively through 301’s as well as checking the new site is crawlable and indexable.

When everything’s ready to launch, our expert team will inform Google that your new site is live and will be testing performance through the day and across the site to quickly isolate and resolve any go-live bugs.

Post Migration SEO

Whilst we are experts at migrations, we don’t take the risk of presuming perfect implementation across a site, especially considering we work with some extremely large and complex websites.

For this reason, we continue to check performance through the baseline performance identification activity pre-launch and conduct technical checks across the site to spot issues as soon as possible.

We pride ourselves in our work here at Blueclaw which is why we make every effort to minimise all risks possible when migrating your site.

Why Us?

With 15 years’ experience in the world of SEO and many more within our SEO team, we’re tried and tested in effective website migrations.

More than that, our approach to migrations goes beyond risk reduction, we see it as an opportunity to optimise critical areas of a website – to name a few; site structure, content hub creation and link equity distribution.

We underpin our strategy in effective long term SEO opportunity creation.