Targeted Link Building Services - Off-Site Optimisation

Your search engine ranking (particularly in Google) depends upon identifying related sites to which your site can be linked from.

Blueclaw is able to target web sites for back-links that are relevant and themed, saving you from undertaking this protracted and taxing process.

We find out why sites link to competitor sites and develop diverse back-link strategies to ensure our clients stay one step ahead of the chasing pack!

How to Recognise a Quality Link

A quality link is one that originates from a related or trusted web page that has already been indexed, thereby enjoying some popularity on the search engine.

One way back-links are the source preferred by Google, through their inherent quality element when they have been used in relevant copy, such as an article or blog post.

Reciprocal links are qualified as partner backlinks. Reciprocal themed links still have value in Google’s index but not as much as one way links.

Incoming links should:

  • Be relevant to your subject
  • Have a relatively high Google PageRank (or if zero PR be from a themed and trusted source)
  • If possible use appropriate keywords in the anchor tag
  • Be from as many separate domains - IP addresses as possible
  • Be diverse (do not target one particular link source)
  • Be, if possible, from a page that has link authority (passes on link juice)
  • Be 'do follow' links and not 'no follow' links
  • Have accessibility to search engine spiders

Link Baiting

Link baiting is a fantastic way to harvest links. Please see our link baiting service for more details.

Our Link Building Package

Please call us now for a free 'link building strategy' consultation - 0113 234 3300 or please use our contact form.

Useful Google Tips when Link Building

Why doesn't Google show all links coming into a site?

Google has always shown only a sample of the links coming into a site. These links are updated in the search results every 3 - 6 weeks. Even though Google only shows a small sample, this does not mean that Google doesn't count the other backlinks when displaying search results.

Google updates its search result pages for standard searches continuously, and these search results take into account all links that Google has found.

How often does Google update backlinks and its PageRank system?

Google usually updates their Backlink results and PageRank results every 3 - 6 weeks. The update generally begins on a weekend or a holiday and lasts for 3 - 4 days.

It is very common to see dissimilar results across the different datacentres during this time. Also, if there are different results across google datacentres when searching for backlink results, this means that an update is in progress.

Blueclaw are DADI Winners 2009

Request a call back

A Blueclaw team member will call you back.

verify Verify:
New Featured Projects
  • National Holidays Coach tours operator, National Holidays, gives Blueclaw the go ahead to run its SEO campaign.
  • Petpals Direct Pet insurance specialists, Petpals Direct, the UK arm of Pethealth Inc, instructs Blueclaw to manage its UK based SEO campaign.
  • Daniel Footwear Blueclaw secures online marketing contract with high street Women's shoes and accessories retailer Daniel Footwear.
  • Conference Leeds Conference venue hire booking service, Conference Leeds, enlists Blueclaw to help bolster its Google presence.
  • Great Bircham Foods New site launched, built by Blueclaw. Great Bircham Foods are purveyors of meats and products from the Sandringham Estate.
  • Yes Quote Professional indemnity insurance providers use Blueclaw to oversee its SEO campaign.
  • My Trip Book Online travel blog, My Trip Book, instructs Blueclaw to run its Social Media Campaign.
  • Richard Nelson Solicitors Business Solicitors - SEO work for Richard Nelson Solicitors. The UK's leading law firm specialising in business investigations.
SEO Case Studies Client Testimonials
  • Bins For Kitchens
    Blueclaw has transformed our business through the use of SEO. They have helped us to identify the business's critical keywords that drive customers who are ready to purchase to our site. Traffic levels over the last four months have doubled from 5,000 to over 10,000 unique visitors per month. Our conversion rate is a constant 4%, and customers are delighted with the ease of navigation within the site, its broad product range and the fact they can easily speak to experts who can advise on the exact bin they require. We are delighted with the level of service we receive and the fact that for the keyword 'Bins' we proudly sit at the top of google out of 24.1 million search results.