January 27, 2011
Starting out in SEO? Maybe you’ve decided to open an online shop, become an affiliate for a major brand or simply started your own business and put together your own website using Microsoft Front Page or some similar tool. However you have started your foray into online marketing you will need to learn and understand the principles of SEO. To this end we have created the following simple document titled SEO Tips for Beginners which will help you understand some of the fundamentals of the work required to promote your websites online. This document covers things like tags, META information, Keyword usage, linking pages and link building, all necessary parts of SEO. Before you read on you will need to know some HTML and not be phased by making some changes to your website.
What is SEO
On-site SEO is the modification of your websites code on a page by page basis to match its text content with keywords targeted in the link building strategy. In short Links about blue widgets are made to a page about blue widgets.
Part 1 – Do Your Research
In the past, identifying the terms that your customers use to find your website was mostly guess work. Things have now changed and Google readily provides a tool that helps you find the right terms for use in your SEO. Visit:</p> <p>https://adwords.google.co.uk/select/KeywordToolExternal
Enter a few terms you think your customers might use to find your services, click “Only show ideas closely related to my search terms, enter the captcha code and click Search.
Now look down the left hand menu for the section labelled “match types”, tick “Exact” and untick “Broad”. Now in the table of keywords click the column title “local monthly searches”.
You can now see all of the keywords your customers use to find your products and services.
If you’re a beginner to SEO then our advice is to avoid the big traffic terms and instead focus on terms of lesser volume that should be easier to achieve. This is because the top terms are really competitive and can take years to master.
Put together a list of keywords that will match each page on your website. Make sure no two pages are targeted at the same terms. This list forms the basis of your on-site optimisation.
Return to the Google Keyword Tool and enter each term individually performing a search for each keyword. Note down the variants of the keyword. This helps you maximise the effectiveness of each page as it can be targeted to more than one ‘long tail’ keyword.
Part 2 – Give it a Title
You should now have a list of your web pages and a corresponding list of primary keywords and modifiers unique to each page.
Work your way through the <title> Tags of each page, entering a sentence that starts with your main keyword and includes as many of the other modifier terms as possible without repetition. To keep things as effective as possible keep your Title tag’s content to fewer than 65 letters including spaces. Remember that ‘the keyword ‘widget’ and ‘widgets’ and different terms. For example:
I have the term:
With the modifiers:
Aluminium, Widget, Manufacturer
Blue Widgets – Aluminium Widget Manufacturer : Bob & C
Note the company name is at the end.
Part 3 – Content is King
Look through your web pages content – does it contain the keywords and modifiers you have used in your title? If not re-work your text content to make sure these terms are in there. Try and make sure each page on your website has around 300 – 500 words of unique content. This can be product description, statistics, tables of data and reviews.
Did you notice the word ‘unique’ in the last sentence? This means that you should avoid copying content from other websites, brochures or any supplied materials as these have probably been used elsewhere. This duplicate content will be devalued by the search engines and result in your website having a reduced search listing.
Part 4 – Links are important
It is important that any internal links to pages within your website are structured properly to help the search engines identify the topics of these pages. Avoid using linking text around words like “click here” or “more” as these do not tell the search engines what the target pages are about. Instead make sure that where possible you use your keyword as the link text i.e.
From your Home Page you link to the Blue Widgets page using the link text “blue widgets”. Repeat this process throughout each page of your website.
Please note that you do not need to link every instance of the keyword to the target page and that once per page is enough.
By following these tips you will have created a strong platform on which to target your link building efforts. There are plenty more tips and techniques that can be used however we find that these simple techniques are the first things we correct on almost every client’s website.
If you have any questions please let us know.