March 1, 2011
Mother’s Day is a topical- trending national day. Have you thought about optimising your website to capture any searching souls? Maybe your PR and social media strategy needs a little attention?
Edit the copy on your website- Here are a few SEO suggestions you can consider:
Mothers Day- Press release
If you are aiming to push sales over Mother’s Day- think about producing a press release that is optimised with key search terms. You could include a title such as ‘The Perfect Gifts for Mother’s Day’ or a simple one line ‘Gifts for Mum’. It is more than likely that your topical release will be crawled and picked up by relevant news sources.
When writing the body of your text ensure you chose synonyms of the key terms you wish to include. If you have mentioned chocolates for Mothers day – why not substitute again for sweet confectionery for Mother’s Day. This way you are covering alternative search terms without generating a pure piece of marketing spiel.
You can use Google Insights for Search to pull out all of the relevant key words
If you already have a Facebook page, Twitter or Linked In- then you will probably be set up to promote to your followers and friends. Look at the stock and products you have and publicise items ideal for Mothers Day Gifts.
If you do not currently have a firm social following then you may want to consider advertising on social sites, the quicker the better. However do not push out pure marketing spiel as this easily becomes boring. The demographics and targeting that are provided will allow you to better define your advertising and quickly tap into your audience.
A few Social Suggestions:
Great example of a Mother’s Day social media plan