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Optimise Content Marketing or Search Engine Optimisation?

Fergus Clawson

Optimise Content Marketing or Search Engine Optimisation?

 

Back in the day I managed to get blueclaw.co.uk to number 4 in Google.co.uk for ‘Search Engine Optimisation’ and number 2 for ‘SEO Company’. Those were heady days indeed.

So, should I try and optimise blueclawsearch.co.uk for those terms again? Or turn towards the school of the content marketers?

Please feel free to feedback, what would you do?

I leave you with two screenshots from Google Trends:

 

 

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