Rihanna Creates Waves with the Advertising Standards Authority


Rihanna Creates Waves with the Advertising Standards Authority

Besides being honoured with a CFDA Fashion Icon award on Monday night, Rihanna has caused a stir of another kind, but this time with the Advertising Standards Authority (ASA), which noted that a particular poster in her Rogue perfume campaign was “sexually suggestive”.

In the offending image, Rihanna is seen sitting on a floor with her legs raised against a large bottle of perfume. Her torso is mostly covered by her arms.

It was ruled by the authority that the advert should now only appear with placement restrictions in order to reduce the possibility of it being seen by children.

Parlux Fragrances said that it had received a single complaint about the poster because it was deemed to be “overly sexual and demeaning to women”, but stated that the advert sought to capture Rihanna’s persona, which it did without featuring nudity or offensive imagery.

The company also stated that it did not try to demean the singer, but depicted her in a position of power and one “of defiance rather than vulnerability”.

In a statement, the ASA said that:

“While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative.

“Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.”

Reactions to her choice of outfit at the aforementioned awards have been more positive however, with fans taking to Twitter to show their support:


This is unsurprising, as the vast majority of Rihanna’s branding is based online, especially on sites like Instagram, where her 900,000 users can catch glimpses of much more than just thighs and buttock.

The YouTube arm of Rogue’s digital campaign has also found calmer waters, accruing over 300,000 views to date without a single reported complaint.

Should the ad have been banned? Let us know with a comment below!


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