Over the past year Google has been rolling out its Payday Loan Algorithm in a bid to target spammy queries, and as expected, the search engine has updated it once more.
Payday loans have caused huge amounts of controversy since their rise to prominence in recent years, particularly in the UK. It’s estimated that as much as £1.8billion may now be being lent in the UK each year, and it’s an industry that Google has been cracking down on.
Originally launched in June of last year, the algorithm has so far impacted around 0.3% of queries in the United States and as high as 4% in countries such as Turkey where spam is notably higher.
Since then, there had been a growing number of rumours that Google were going to update the algorithm once again, and sure enough it landed on 12 June, confirmed by Matt Cutts, head of Google’s Webspam team.
@BtotheMcG it's rolling out now!
— Matt Cutts (@mattcutts) June 12, 2014
But how has Payday Loan 3.0 changed things? What’s different?
Well of course, for Payday loan companies, and other sites which are considered potentially spammy i.e. pornography, finance, and insurance related, a drop in ranking is highly likely at the moment – even if you follow all Google’s guidelines religiously.
For a user, anyone searching payday loans is likely to see disappointing results, with fewer returns and a lot of lower quality sites appearing.
The update, the third since the Payday Loan algorithm was rolled out, is affecting a number of sites at the moment, but by continuing good SEO practices and doing what the new algorithm likes, Google will realise high quality sites and save any further drop in the rankings.
Good content, social interactivity and useful information all plays into this and will save the drop, whilst also boosting user satisfaction – essentially Google’s aim.
Until then however, we’re only a month into the new update, and there’ s no exact word on just what percentage of queries will actually be affected with 3.0. The previous version was said to have affected 0.2% of English queries, whether that’ll be higher this time around, we’ll have to wait and see…