In an industry full of tools, metrics and ‘mysteries’, it’s important to be able to sift the wheat from the chaff and identify the information you really need and to present it in a clear and concise way – which is where the Blueclaw MarketScout Competitor Analysis Tool comes in.
The tool brings together data from industry-standard tools Majestic.com, Semrush.com and Buzzsumo.com to produce a very clear and comprehensive market comparison report.
The tool offers a unique combination of source data to enable companies to see where they need to make improvements to catch-up with or overtake their competitors in organic search.
The report generated by MarketScout is divided into nine easy-to-understand pages:
Details all the key phrases used for any keyword-related analysis in the report.
At Blueclaw we believe in ‘search with substance’. Digital marketing isn’t about wishy-washy tactics or buzz words; it’s about clear and effective strategies based on sound data. This is what MarketScout is all about.
Only by establishing the true search performance of a given site within its relevant market can you begin to piece together the strategies required to improve its performance. We are hugely excited about MarketScout’s ability to help us do just that. The easily-digestible data presented in the tool has already helped us in our internal reporting processes and we look forward to offering our clients more insight with this new product.