Whether you locally advertise your business, advertise UK wide or worldwide, all AdWords account should be using ad extensions.
Ad extension is a search network campaign option that allows to add extra information to your adverts in order to improve the relevancy of your ads, being more compelling or simply fill out the space to be more visible in search results. Google has introduced them a while ago but it’s often an overlooked element of an Adwords account that we suggest when optimising our clients’ account.
What type of ad extension exist?
Various ad extensions are available:
Advantages of Sitelink extensions:
Inconvenient of Sitelink extensions:
The Callout Extension has been recently released by Google. Primarily, the callout extension allows you to promote extra bit of information unique to your business, your USPs (Unique Selling Points) such as “Next Day Delivery”, “Sales Now On!”, “UK’s specialist”, “50% off” etc…
Inconvenient of Callout extensions:
The review extension is a great additional feature for E-commerce website (as well as local business) with physical store location. This extension is useful when advertising a specific product f category.
This extension can display either a paraphrased review or an exact quote from third-party website.
Advantages of Review Extensions:
Inconvenient of Review Extensions:
These 3 extensions can be extremely powerful to build brand awareness, users trust as well as helping Click-Thru-Rate and ultimately your conversion rate.