February 23, 2016
Our friends at Fiz have put together this handy guide on how to get into the Google 3 Pack. Happy reading!
Have you made it into Google’s 3 Pack yet?
Ever since Google rolled out its Pigeon update and its ‘3 Pack’ of podium positioned organic search results beneath a map, local travel and hospitality companies have been battling furiously to prove their local SEO credentials.
Why? Because the visibility this brings you is sure to win you more traffic and sales than your competitors (who are slow to understand the power of local).
Remember, 56 percent of all mobile searches have local intent. And now that the MAJORITY of searches are being done on a mobile device, getting in the top three slots is going to create a seismic explosion in your website’s traffic.
An edge national competitors can’t copy
What Google’s 3 pack has done is to finally give local businesses a fighting chance against much larger, national competitors. The three pack ONLY features local businesses. It will ONLY display websites that are SEO optimized pillars of their local communities. This is hardwired into the algorithm no matter how many links and pages national competitors feed to Google’s Pigeon.
So if you run a hospitality or travel company targeting people locally, getting in the 3 Pack could be the most profitable marketing tactic you ever deploy.
How do you get in the 3 Pack?
If you look below the 3 Pack you’ll notice that the same local businesses appear in the organic results. So there’s no mystery. Simply observe solid local SEO techniques and you can climb your way into the top three.
Of course, you will need to roll up your sleeves and commit some serious effort to improving your local SEO signals. This includes getting reviews, social shares and, most importantly, quality added value content loaded with locally significant keywords and links from relevant, quality websites.
Thankfully, I have a recommendation that can create this for you on autopilot and could completely change your local SEO strategy forever.
Fiz your way into the 3 Pack
As you know, creating content is time consuming and expensive. Particularly if you want local content that visitors will actually read and that encourages them to book.
Interested in a quality shortcut?
Fiz is an aggregation engine that curates quality content from approved sources on local attractions, experiences and tourist hotspots. It also compiles it into attractive summaries of each place. This includes descriptions, and real-time social media updates, reviews, photos, events and other pieces of content that bring a location to life.
As well as feeding your site with local keywords, Fiz gives travellers content they genuinely want and need, content they spend hours actively looking for, but currently waste too much time bouncing from site to site to find. Fiz collects all this content for you and packages it neatly designed placelets, solving your customers’ need for travel information and your need for localised content in one fell swoop.
Fully functioning FREE trial
If this all sounds too good to be true, Fiz has created a detailed guide on how its curation engine helps with local SEO you can download on their website. It reveals why local SEO is now the best way to drive traffic and how Fiz takes advantage of the latest algorithm changes to increase your traffic and conversions.
Or if you’re ready to get started, you can try out Fiz almost immediately with a fully functioning 30 day free trial.
Just imagine what a difference it could make to your traffic and sales to be in Google’s fabled 3 Pack. So why not give Fiz a try?