May 18, 2018
This week saw the team jet off to (fairly) sunny Prague for the European Search Awards – and picking up the win in possibly the most competitive category was an outstanding result.
While we were finalists for Best Large Agency and Best Use of Search in Gaming, ultimately we took home the trophy for Best Use of PR in a Search Campaign.
The Queen’s Winnings campaign saw us analyse just how much the monarch has made from her passion for horse racing and guess what – it’s quite a substantial sum.
Even with such a fantastic hook, our PR outreach saw the campaign reach global success for our client MyRacing.
Within 20 minutes of hitting our (rather big) little black book of journalist contacts, the Daily Mail, The Times, The Mirror and The Telegraph were in touch.
To meet their print deadline, we were busy well into the night sourcing additional quotes and providing assistance where required.
The next couple of days were a whirlwind of PR and link earning success, with the piece featured by the likes of CNN, Mashable, Harper’s Bazaar and many more.
Even with this success, we were up against some stiff competition at the 2018 European Search Awards. Held at the beautiful Municipal House in Prague, it was a night full of anticipation – followed by celebration.
Now, the European Search Awards trophy will soon take its place next to our others from the past six months, including a 2018 Drum Search Award –
We also picked up the Best Use of Search award at the 2018 Northern Digital Awards, and the same award in the gaming category at the 2017 UK Search Awards in December:
To find out how the award-winning Blueclaw team can help you with your new digital project, please get in touch on: 0113 234 3300 or contact us.